Facebook, Keep Innovating…
Facebook continues to build not only its original 1.4 billion platform but a portfolio of social apps such as WhatsApp, Instagram, and Messenger. The challenge...
Tagged: online
Online Radio Consumption Surges, But Ad Measurement And Buying Processes Need To Improve
With digital audio consumption on the rise, advertiser expectations about targeting and buying advertisements are also growing fast. These concerns surfaced Thursday during Mediaocean’s “Radio...
OpenX Introduces Consumer Grade User Experience to Forecasting
New suite of tools is a simple three-step process that adds insight into revenue projections and streamlines workflow processes for publishers LOS ANGELES & NEW...
The noose tightens on freedom of speech on the Internet
A worrying trend has emerged in the last few years, where intermediaries around the world are being used as chokepoints to restrict freedom of expression...
ExchangeWire Weekly Research Round Up
ExchangeWire Research’s weekly round up brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, ExchangeWire, head of research...
How big data gave TV ads a new lease of life
In a world where user-centricity has become king, buying TV ad space for generic audiences is now an outdated approach. Unsurprisingly, there’s been speculation of...
Smart content, the road forward
We always look back at the past year and pick upkey learningsfrom which we resolveto learn more or understand the following year. 2015 is no...
TV Must Start Tuning into Programmatic
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to...
GershonMedia Launches Programmatic Practice
The digital media advisory firm will expand to offer programmatic advertising consulting NEW YORK – GershonMedia, a leading digital media consultancy, announced today the launch...
Inside BuzzFeed’s plan to prove its native ads work
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who...
Do away with “digital departments”, says PepsiCo’s Shiv ShivaKumar
In the digital world, a lot more is happening in the East even if the West is home to many technology brands. The East lives...
Marketing lessons in the Philippines from Unilever, McDonald’s
One of the fastest growing markets in the region, the Philippines, is attracting all the right remarks –excellent market, upside in market development, consumer growth...
Lee Kuan Yew passes away; world mourns on Twitter
Lee Kuan Yew, the founding father of modern Singapore, passed away today. Singaporeans and the world leaders took to Twitter to share their condolences, while...
Digital: Malaysia Airlines’ biggest ally in mktg & comm post twin tragedy
Dean Dacko, Senior Vice President – Marketing, Malaysia Airlines had the most unenviable job for most part of 2014. The twin tragedy of MH 370,...
Power In Numbers: AOP Chooses AppNexus to Power Co-Op
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group,...
Mindshare Singapore wins Revlon’s integrated media biz
Mindshare has won the Revlon Singapore media account after a closed pitch. Revlon’s global brand portfolio includes Revlon color cosmetics, Almay color cosmetics, SinfulColors color...
