YouTube’s Engagement Plans; Programmatic TV Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
Tagged: online
6 predictions impacting programmatic mktg in 2015
As companies gear up for another year full of challenges and opportunities in the marketing technology domain, following are six key trends marketers should be...
Programmatic: not new, but strategic
The advertising industry saw big global brands embracing programmatic and enter the marketplace on 2014. IAB figures shows that programmatic advertising in the UK grew...
When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s...
AOL Debuts New Demographic Targeting for Brand Advertising
Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
Above & Beyond Programmatic Challenges in LatAm
In a series of pieces examining the rapid rise of ad tech in the high-growth markets of Latin America, Lara Krumholz, DynAdmic, general manager, LatAm,...
Blab, Zeno Group team up to predict ‘online trendsetters’
Blab Inc., the marketer’s crystal ball and the only predictive analytics tool that predicts online conversations up to 72 hours in advance, has partnered with...
The 120 Media Collective’s Sniper to give new life to commercial & content
The 120 Media Collective, a digitally-inclined company founded by media entrepreneur, Roopak Saluja, that creates and distributes content for audiences and brands across multiple platforms,announces...
Bebe Tries On Different Desktop And Mobile Ensembles
Women’s clothing retailer Bebe is rewiring the way it turns data into personalized offers for young, fashion-forward females on their devices of choice. Founded in...
Publishers’ Newfound Camaraderie Is A Sign Of The Times
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. This week it is written by Lizzie Komar, Associate Analyst, AdExchanger Research....
Mobile Is Eating Everything, Including Ad Tech
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Innity appoints Kenneth Sim as General Manager – Thailand
Innity has appointed Kenneth Sim as its new General Manager for Innity Thailand. In his new position, Mr Sim will be responsible for managing operations,...
5 charts that show just how out of touch brands are with customers
Brands like to talk about how well they know what their consumers want. But the truth is, they’re barely scratching the surface. That’s the big takeaway...
Mobillion 2015: Celebrating the mobile growth story in India & SE Asia
As the mobile growth story continues to shape the communication business and markets such as India and Southeast Asia become the first markets to be...
Content: the mktg of tomorrow
Even within the fast-growing Asia-Pacific region, ASEAN countries stand out for their tremendous increase in costumers’ time spent online, participation in social media and online...
PureClick Announces Project ZeroBot to Identify Fraudulent Non-Human Traffic in Digital Advertising
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
