No publicity is bad publicity: true for the web too?
In this age of communication where brands are trying hard to differentiate themselves from the clutter existing the market, many players are launching innovative and...
Tagged: online
UNIQLO assigns digital duties in Hong Kong to Isobar
UNIQLO has awarded its digital mandate in Hong Kong to Isobar, following a competitive pitch. The agency will work with UNIQLO on its overall digital...
Hyper-personalised TV: the future of entertainment
Consumers are considering changing their primary TV service to an a la carte model to avoid paying for bundles which include channels they don’t watch....
Three years after Singapore, Yelp finally enters Malaysia
Online classifieds and review website Yelp.com has officially launched in Malaysia, three years after it entered the South-East Asian market via Singapore in 2012. Edwin Yapp...
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing...
Nielsen Rolls Out Multitouch Attribution System Using Krux
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and...
The Case For Big Brands Taking Ad Tech In-House
Camilla McInnes, founder and director of Cameron McInnes Ltd, reflects on why more big brands are seeking out ad tech experts to join their ranks,...
Confidence in digital grows; metrics remain a challenge for APAC marketers
Confidence in the value of digital marketing continues to grow even as the Asia Pacific region’s marketers struggle to validate performance and build a business...
How programmatic is converting marketer’s fantasy to reality
Three years ago, programmatic media buying was a rising star with a promise to shake the advertising industry out of its complacency. Today while programmatic...
AudienceScience Selects Millennial Media as Mobile Exchange Partner
Provides Global Brands with Access to Millennial Media’s Premium Programmatic Inventory BALTIMORE – Millennial Media, the leading independent mobile ad marketplace, and AudienceScience®, a global...
400 yrs of media evolution squeezed in one device: Raghav Bahl on ‘mobile’
While he is a business leader, entrepreneur and author & editor, simply put, Raghav Bahl, the Founder & Chairman of Quintillion Media, has played a key role in...
Hungama’s Neeraj Roy on the content fortress in mobile mktg
Mobile marketing has not only defined a new medium for content but also transformed the way and the quantum of content consumption that is taking...
People > Technology + Brands, reminds SapientNitro’s K V Sridhar
Some marketers argue that with technological innovation and big data entering the marketing industry, creatives have taken a back seat and advertisers have forgotten how...
#sowhoknew: Tesla – from electric cars to the future of utilities?
Elon Musk is clearly not content with just producing revolutionary electric cars and building spacecraft. Now he has designs on being the world’s biggest utility...
Bank on consumer journey for effective mktg: Marzin Shroff, Eureka Forbes
There are many brands in India that are trying to tackle the mobile story for effective marketing. On the back of the tremendous opportunities in the space,...
