Singtel launches first-ever nationwide mktg push for SMEs
Singtel and Ogilvy & Mather Singapore have rolled out phase two of the 99 per cent SME movement to spur all consumers to support local...
Tagged: online
News Corp Australia & Outbrain enter 3-yr partnership
News Corp Australia has signed an exclusive three-year output deal for content recommendation with content discovery platform Outbrain. The new partnership will see News Corp...
PepsiCo awards Kurkure’s digital mandate to Glitch
PepsiCo India developed and produced Kurkure, is all set to be officially represented by the Glitch. The mandate includes communication, display, search, mobile and analytics....
Notification: The Post App World Revealed
Hold on to your seats. Digital advertising is going to change again, as another consequence of the consumer shift to mobile… I’ve just begun to...
VOD Revenue to Reach USD$1.8m in LATAM; Brazil Ecommerce Expects Strong Black Friday
This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation of a specific segment by...
The Monthly Digital Marketing Update @ Copenhagen INK (September 2015)
Copenhagen INK’s Monthly Digital Marketing Update gives you a comprehensive overview of the top digital marketing stories and breaking news from the past month. Enjoy! Data Driven Advertising News ComScore and Rentrak To...
#sowhoknew: The power of saying ‘No’
In the movie ‘Yes Man’ Jim Carrey’s perpetually negative character attends a positivity seminar and becomes brainwashed into pursuing an exclusively affirmative life which leads...
Gaining an edge in data driven marketing
Everywhere around the globe, across all markets and industries, data truly matters. In a recent global research study done by the The Winterberry Group and...
Week in Review: Jokowi’s US visit will boost Indonesian ecosystem
Indonesian President Joko ‘Jokowi’ Widodo is heading to the US and of course, Silicon Valley, next week. DNA founder Karamjit Singh shares why that is...
Skittles is the NFL’s first big sponsor for its new Snapchat experiment
There’s rainbows and, if you’re talking Snapchat filters, there’s rainbow barf. Skittles wants you to taste both rainbows. The candy maker became the first sponsor of NFL content...
IAB Appoints Joe Laszlo Vice President Of Industry Initiatives
New Role Builds On Laszlo’s Extensive Experience in Mobile and Digital Media & Marketing NEW YORK, NY – Today, the Interactive Advertising Bureau (IAB) announced...
Why the Grass is Greener in a Walled Garden
Despite providing obstacles, there are good reasons to keep a walled garden. In this piece, Chris Bennett, MD Europe, Pixability, argues in favour of walled...
FLXone Acquired by Teradata; JICWEBS Tackles Ad Fraud
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: FLXone acquisition powers Teradata’s Integrated Marketing Cloud;...
Marketers Won’t Get Transparency From Partners Unless They Demand It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Wunderman helped Microsoft’s artistic side bloom
Wunderman International Japan joined forces with teamLab, a digital artist group, to use Windows products in the creation of a signature, mind-bending piece of art....
Marketers losing out on ‘in-stream & rich media’ combo punch
Brand marketers are not taking full advantage of the opportunity to execute more integrated digital video marketing campaigns, according to the latest edition of the...
