Mobile advertising soars in developing countries: Study
There has been a massive growth in mobile ad impressions in the third quarter in Asia Pacific and Latin America, according to the latest trends...
Tagged: online
Online Christmas spending boom predicted for China
China will lead the Asia Pacific region in online spending this holiday season with US$150 billion in sales forecast, according to findings from Adobe Digital...
#mavericksindigital: Alibaba crushes all records for biggest e-commerce day, again
Singles day, November 11th, 11.11, Double Eleven, whatever you want to call it, has truly become a special day for Chinese consumers and has firmly...
About 70% Asians find mktg content irrelevant: Study
About 74 per cent of Asian consumers receive personalised mail, according to a study by Experian Marketing Services Asia Pacific. However, nearly three out of...
Swrve Completes $30 Million Financing Round and Acquisition of adaptiv.io
Capital and acquisition to expand Swrve’s leadership in the mobile marketing engagement space San Francisco, CA – Swrve, a leader in the mobile marketing engagement space,...
Everyday Health And Videology Aim To Unlock Hard-To-Reach Health Care Audiences
AdExchanger | Health care and pharma brands spend north of $3 billion each year on TV ads, according to Kantar Media, but oftentimes the trade-off...
The Viewability Illusion
Viewability as a metric is currently a ‘work in progress’. In this piece, Lisa Menaldo, MD, UK, Sublime Skinz (pictured below) takes a look at the...
Instagram takes its advtg up a notch with monetisation move
The image-sharing platform Instagram has scaled up its advertising solutions so much in the last few months. It launched advertising globally in September and has...
Dentsu Aegis Network Taiwan names new CEO
Dentsu Aegis Network has appointed Isao Miyauchi as CEO Dentsu Aegis Network Taiwan, taking over from the current CEO Ann Yang who will leave the business....
Vibes Recognized In New Mobile Engagement Automation Report
Independent Research Firm Cites Vibes in Vendor Overview That Also Includes Adobe, IBM, Oracle and Salesforce along with 15 Others CHICAGO – A new report...
Navigating the new world: IoT security Part II
With the Internet of Things (IoT) fast becoming the default setting of our professional and personal lives, more attention needs to be paid to security....
McDonald’s hits the right notes with Dubsmash in Malaysia
OMD Malaysia along with Leo Burnett used the lip syncing app Dubsmash to create the latest campaign for their client, McDonald’s. The Big Mac, one...
Opera Max to be pre-loaded in over 100 million Android phones by 2017
About 14 OEMs, including Samsung and Xiaomi, have embedded Opera’s data-management app, Opera Max, on their smartphones. With the new partnerships with Asian OEMs – Acer,...
Reaching Critical Mass With Publisher Co-operatives
Publishers have recently discovered that there is strength in numbers, with Europe assuming a pioneering role in the establishing of publisher alliances. Jay Stevens, general...
Media monitoring helps decipher feedback vs. Word of Mouth
Media monitoring helps bring together the full picture of customer sentiment and public opinion. Do you assume that “no news is good news” when it...
As Ad Blocking Grows, What Legal Recourse Do Publishers And Marketers Have?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
