#sowhoknew: How to stand out on LinkedIn
On your LinkedIn profile do you describe yourself as Creative? Focused? Passionate? All strong descriptors but, according to the latest LinkedIn research, so does everyone...
Tagged: online
Facebook updates metrics to win back advertiser trust
2016 was not so good for Facebook when it came to advertiser’s trust as it accepted that it made errors with its metrics. The social...
AOL rolls out price floor tool AlephD for publishers
AOL Platforms Asia has rolled out its dynamic price floor optimisation tool, AlephD as part of the One by AOL: Publisher suite. The launch follows...
Tapad, Rubicon Project launch automated cross-device offering
Tapad and Rubicon Project signed a new global partnership offering a unified, cross-device campaign delivery solution within an automated advertising marketplace. The Tapad Device Graph, which...
C1X hires Sunil Punjabi as VP & Head of Business South Asia
Ad tech firm C1X (C1Exchange) has roped in Sunil Punjabi as VP and Head of Business, South Asia. Mr Punjabi’s appointment will enable C1X to expand...
How Pizza Hut Bakes A Multiscreen Super Bowl Strategy
AdExchanger | Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it...
How publishers manage header bidding: Server-to-server vs. browser-based wrappers
by John Donahue, Chief Product Officer, Sonobi For an imperfect technology, header bidding had a big year in 2016. Over 40 percent of the comScore...
About 90% advertisers reviewing programmatic contracts: WFA Report
While Agency Trading Desks continue to dominate programmatic ad buying, advertisers are now demanding a new kind of relationship that provides significantly improved control and...
Dentsu, WPP led acquisitions in mktg world in 2016: R3
It was a watershed year for acquisitions in the marketing sector with traditional players fighting with Private Equity, Consulting and IT firms, Chinese conglomerates and...
DT appointed by International Table Tennis Federation for an intuitive app
Creative technology agency DT has been appointed by the International Table Tennis Federation (ITTF) in a bid to amplify its new high impact, shorter format...
Starcom bags Mahindra Holidays account
In a significant development, Starcom India, part of Publicis Media India has won the digital duties of Mahindra Holidays & Resorts India Ltd. The business...
Merkle Releases Its Q4 2016 Digital Marketing Report
COLUMBIA, Md. – Merkle (www.merkleinc.com), a leading technology-enabled, data-driven performance marketing agency, announced the release of its Q4 2016 Digital Marketing Report. The report analyzes...
Mobile Web is Far from Dead: Q&A with Ragnar Kruse, CEO, Smaato
Smaato’s recent release of their Q3 2016 Global Trends in Mobile Advertising Report brought some interesting statistics to light, in particular the growth of in-app...
Everyone is Responsible for Sharing the Burden of Fraud: Q&A with GroupM & Forensiq
With so much industry conversation around ad fraud, brand safety, viewability, and ad blocking, it can be difficult to know where one ends and another...
Google banned 1.7 billion ads in 2016: Report
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
2017 Predictions for a connected world
Digital revolution has largely been a godsend in the field of marketing. Emerging new technologies are changing the way consumers interact with brands which in...
