Cohn & Wolfe Chief on why Six Degrees was important for its Asia growth
WPP’s Cohn & Wolfe recently agreed to acquire a majority stake in India based full-service public relations agency Six Degrees PR and its content and...
Tagged: online video
Why beer brands must do more to connect digitally in SE Asia
Increasing disposable incomes, greater foreign investment and tourism spend, combined with a growing population have all contributed to Southeast Asia’s beer consumption growing at one...
Data pick of the day: Younger onliners lead ad blocking
With the arrival of ad blocking on Apple’s iOS continuing to make headlines, Global Web Index’s chart takes a look at the profile of those...
Alpha7 launches A7 AppsConnect for cloud-based apps
Alpha7, a Singapore-based business cloud enabler, has launched A7 AppsConnect, a platform marketplace of 40 cloud-based applications – bringing affordability and efficiency across key business...
ComScore Merges with Rentrak to Build the ‘iPhone’ of Media Measurement
Two big names in digital audience measurement — comScore and Rentrak — are joining forces. Online measurement firm and Nielsen rival comScore will merge with...
Ad Blocking – Unlike Fraud – Comes At The User’s Behest
AdExchanger | If ad blocking is war, long-tail publishers will likely be its earliest casualties. “Ad blocking is a threat to the whole industry, but...
What’s Next: Disruptors will not kill off banking incumbents
Despite fintech startups being the sexy new kids on the block, and a host of new digital-fuelled payment initiatives and platforms, such disruption will not...
MeetMe Completes Launch of Native Chat Ads and Video Interstitials
Combined Units Expected to Drive More Than $1 Million in Q4 Revenue NEW HOPE, Pa. – MeetMe, Inc. (NASDAQ: MEET), a public market leader for...
Advertising Week doubles as recruitment drive for agencies
If “women” were last year’s big focus at Advertising Week, this year it’s “talent.” Faced with turnover rates that in some cases is 25 to...
Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation
This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP, Brazilian regulator of media trading,...
#sowhoknew: Me, my selfie and die
Dying to take a selfie? Think again, it may be more dangerous than you imagine. True fact? More people have been killed taking selfies this...
Five questions to eYeka on ideas crowdsourcing
‘An idea can come from anywhere’, the mantra is cornerstone for most marketing advice. eYeka, however, takes the advice quite literally as François Petavy, CEO...
Adelphic Expands Operations Globally with New European Hub
Company Hires Industry Leader Nicholas Mills as General Manager, EMEA WALTHAM, Mass. – Adelphic, the leading mobile and cross-channel demand-side platform (DSP), today announced it...
The Power of Programmatic in Brand Building
In this guest piece for ExchangeWire from Richard Robinson, MD EMEA at Turn, Robinson argues that programmatic advertising is more than just an effective, performance-driven way of...
Email: The New Home Page
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Craig Kostelic,...
When Marketers Lose Control Of Their Campaigns
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
