mHealth News: The Headlines You Might Have Missed
Here are some of the top stories in healthcare, telemedicine, and mobile health that our sister site mHealthWatch has been monitoring this past week. First-of-its-Kind...
Tagged: online video
Flush with investment cash, online resale startups enter an international growth race
Venture capitalists and fashion startups don’t always see each other eye-to-eye — but investors are currently placing big bets on one fashion-tech sector: the online resale marketplace....
Top Ranked Intimate Brands Continued to Outperform S&P and Fortune 500 Indices in Revenue and Profit Over Past 10 Years, According to MBLM’s Brand Intimacy 2017 Report
Apple Ranked Most Intimate Brand, Followed by Disney and Amazon Escapist Brands Performed Well Due to Melancholy Mood NEW YORK — The top ranked intimate...
Brands Celebrate Year of the Rooster With Emojis, Mobile Games, Art
Visitors to Apple’s Chinese homepage lately have been greeted by artwork of vibrantly colored roosters. Apple hired Chinese contemporary artists to use its computers, tablets...
The Future of Video: Working Towards Ubiquitous Programmatic TV
With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s worthwhile to pause and consider...
Second-Price Auctions And The Potential For Gaming The System
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Michael Necheporenko,...
Tapad Partners with WideOrbit to Offer Programmatic TV Inventory
Tapad Expands Linear TV Analytics Solution, Enabling Optimal Reach and Frequency Across TV and Digital Platforms NEW YORK – Tapad has partnered with WideOrbit, the...
‘Driverless’ Marketing: Is Digital Marketing Automation Heading the Right way?
Las Vegas’ 2017 Consumer Electronics Show explored the road to driverless mobility. Self-driving technology is promising better use of your time while arriving at your...
First Look: AdTheorent Integrates with Commerce Signals to Leverage Purchase Insights
AdTheorent has announced today its engagement with Commerce Signals, a leader in connecting advertisers and publishers to aggregate insights from transaction data, to enable optimization...
Stopping The Next Methbot Requires New Rules For Fighting Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook, Snapchat Deals Produce Meager Results for News Outlets
Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business...
Xaxis promotes Arshan Saha to APAC President
Xaxis, the programmatic media and technology platform, has promoted Arshan Saha to President, Asia Pacific (APAC). Mr Saha was previously Vice President, South and Southeast Asia....
Essence beefs up SG team with senior appointments
Essence, a global digital agency, has promoted Singapore-based Kunal Guha and Vincent Niou to boost the agency’s APAC growth plans. Mr Guha has been promoted to...
DMG Launches New Video Dashboard with Advanced Fraud Detection
Partners with Forensiq© to stop internet marketing fraud on automated platforms RAANANA, ISRAEL – DMG DSNR Media Group (http://www.dsnrmg.com/), a leading digital advertising company, has...
Sprint Buys 33% of Jay Z’s Music Streaming Service Tidal
Sprint Corp. has acquired a 33% stake in music streaming service Tidal as the fourth-largest U.S. wireless carrier turns to media streaming to attract more...
Toyota Revs Up With Hypertargeted Video
AdExchanger | Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017...
