ANZ hires Google’s Maile Carnegie as Head of Digital
ANZ has appointed Maile Carnegie to the role of Group Executive Digital Banking reporting to Chief Executive Officer Shayne Elliott. Ms Carnegie joins ANZ from...
Tagged: online video
Challenger asks Australians, ‘What’s your lifestyle expectancy?’
ASX-listed investment management firm, Challenger Limited, launches its first creative campaign via J. Walter Thompson Sydney since the agency’s appointment in 2015. The campaign focusses...
Tencent and Omnicom Media Group partner on data mining
Tencent Online Media Group will partner with Omnicom Media Group to collaborate on the development of new consumer data interpretation methodologies. Through the partnership, Tencent...
Header Tag Bidding: Why Transparency Matters More Than Ever
Transparency within programmatic advertising is generally considered to be very widely talked about, but not very widely achieved. Ahead of the Index Exchange Digital Techfront being...
Digital Measurement Goes OOH; Twitter Paid Less For TellApart Than Reported
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. The Billboards Have Eyes Billboards are nice, but it’s hard to get...
Danny Chan returns to Wunderman China
Danny Chan has returned to Wunderman as its Executive Creative Director for China, which includes all of Wunderman and AGENDA agencies in the country. Wunderman...
Komli Media renews partnership with Twitter in India
Komli Media, now a part of India’s SVG Media Group, has renewed its partnership agreement with Twitter for India till March 2017. Komli signed this...
Teads Announces Record Revenue for 2015
Company’s Rapid Growth Driven by Expansion in the U.S. Market and an Increase in Mobile Video Inventory Revenue of $144 Million 50 percent Organic Year-Over-Year...
#sowhoknew: How would you answer the World’s toughest interview question?
The toughest question asked at an interview is posed by Facebook according to a recent Business Insider article. Why? Because Mark Zuckerberg will… “only hire...
Mindshare launches new programmatic desk for Unilever in ASEAN
Mindshare, the global media agency network, that is part of WPP, has launched the programmatic buying unit, ULTRA for Unilever in ASEAN. Mindshare and Unilever...
Ben Grace joins Havas Media Australia as CTO
Havas Media has appointed Ben Grace in the newly created role of Chief Technology Officer. As CTO, Mr Grace will oversee product management and digital marketing strategy...
Seafolly picks Ogilvy Australia as creative partner
Australian swimwear brand Seafolly has appointed Ogilvy Australia as its creative and strategic partner, as it looks to evolve its market-leading position while celebrating Australian...
Selfie generation? Here’s what you really need to know
Many young people don’t realise that giving away too much information online can have serious consequences, says security firm ESET, which offers some guidelines. Via...
The FT’s head of video goes long and short: ‘either is where we’ll win’
The Financial Times plans to push hard at both ends of the video scale this year, from the 20 minute documentary, to the 50 second...
Fluent Partners with LiveRamp to Enable Real-Time Audience Creation and Targeting Across All Channels and Devices
Debuts Groundbreaking AudienceNow™ for LiveRamp Offering at RampUp 2016 Conference SAN FRANCISCO – Fluent, LLC, an IDI company (NYSE: IDI) and industry leader in people-based...
Mark Connon Named Global Chief Mobile Officer, AOL Platforms & Advertising
On Day One of Mobile World Congress, New Leadership Announced to Drive Global Mobile Strategy, Growth, and Innovation NEW YORK – AOL announced that Mark...
