Programmatic continues to drive mobile CPMs: Report
Advertisers are increasingly targeting Android users, as Android CPMs increased 147 per cent, year-over-year. While Apple iOS app inventory prices are still higher on an...
Tagged: online video
Shopmatic expands Asia footprint with new SG office
Shopmatic, a homegrown e-commerce SaaS (Software as a Service) company, has launched its business operation in Singapore designed to help local entrepreneurs go digital, particularly SMEs...
Taguchi & Accor Australia launch national marketing-automation rollout
Taguchi Marketing Pty Ltd and Accor Hotels Australia launched a national marketing-automation rollout across participating hotels in the Accor Hotels Australian network. The project will provide...
Videa Boosts Programmatic TV Scale with Sell- and Buy-Side Partners
Inks New Deals with: Television Station Groups Raycom and the E.W. Scripps Company, DSPs TubeMogul, The Trade Desk and VideoAmp and Media Tech Company 4C...
Cross-market TV Measurement Close to Impossible: Q&A with Kevin O’Reilly, CTO, TVSquared
Following our recent Now & Next piece, which delved into the evolution of the TV industry and the impact of new technology, ExchangeWire spoke to...
Sidek Hassan appointed new MDEC chairman
Malaysia Digital Economy Corporation (MDEC) has appointed Sidek Hassan as its new chairman effective May 1. Via DNA
Beijing Dentsu names new CEO
Akimasa Baba will take on the role of CEO Beijing Dentsu. He will use wide ranging expertise and experience from his time at Dentsu Inc. and...
How online skincare company DermStore uses content as customer service
For online skincare company DermStore, its recent rebranding set out two goals: bring new customers in, and make them come back. The core focus of...
LiveRamp Hires Nielsen Veteran Jeff Smith as Chief Marketing Officer
Joins LiveRamp’s Leadership Team to Drive Marketing Strategy and Accelerate Growth San Francisco, CA. – LiveRamp™, an Acxiom® company, announced it has hired Jeff Smith as...
Personal Finance App Acorns Is Using Content To Plant A Seed With Millennials
AdExchanger | Acorns is an app that allows users to invest spare change left over from daily purchases in the stock market. Now it’s making...
Nativo Announces Issuance of First U.S. Patent for Sponsored Content Distribution
USPTO Awards Leading Native Advertising Technology Provider a Patent Relating to Programmatically Embedding Branded Content Across Digital Publisher Sites LOS ANGELES, CA – Nativo, the...
Publishers: Weigh The Risks Of Platform Content Distribution
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Christian Baesler,...
Artificial Intelligence Helps Advertisers Be More Compassionate
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: Second Lunchtime
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
Netflix hires VP – Business Development for APAC
Anthony Zameczkowski has joined Netflix as Vice President, Business Development for Asia-Pacific. A senior executive with more than 17 years’ experience in the media and...
In New York, retailers go subterranean to tap commuting masses
For New York commuters trying to get out of the subway as quickly as possible, life is about to get a little more challenging: Underneath...
