How word-of-mouth mktg platform ReferralCandy went global
Singapore-based SMB and customer referral platform ReferralCandy started as a one-man operation and quickly grew into a team of three employees living and working out...
Tagged: online video
Top trends that will shape APAC’s Pay-TV landscape in 2017
Over the last few years, technology has transformed the consumption of television. As a result, the pay-TV industry is undergoing a period of change and...
James Wong joins PHD HK as Strategy Director
PHD Hong Kong, part of Omnicom Media Group, has appointed James Wong as the agency’s new Strategy Director. Leveraging his expertise in insights, strategy, and...
MediaMath Recognized in the Latest Gartner Magic Quadrant for Digital Marketing Hubs
NEW YORK, NY – MediaMath, the leading independent programmatic company for marketers, announced it has been recognized by Gartner, Inc. in the latest “Magic Quadrant...
Pairing Technology with People: Man & Machine’s Future Co-Existence in Media
The ad tech industry has a lot to answer for. The digital boom forced the focus in advertising to shift to technology rather than the...
Making sure mobile ad mediation works for you
How do you go about choosing an ad network to monetise your app? Ad networks typically specialise in specific ad formats, payment models, geographic regions,...
Consistency & reliability key for SG millennials for buying products
Millennial consumers in Singapore appear to prize consistency and reliability when making buying decisions, a survey by ICLP found. In a survey of close to...
Dentsu merges gyro with B2B media agency Band Interprise
Band Interprise – the B2B agency in APAC offering end-to-end marketing solutions and specialising in the technology, finance, manufacturing, pharma and automotive sectors, as well...
Best of the week: Publishers tell people to pay up
Publishing is in the throes of a backlash, a rejection of the scale model that’s premised on amassing giant audience numbers and then making money...
Unilever, SKY and L’Oreal Embrace Artificial Intelligence-Led Content Marketing with Codec
AI-STARTUP HELPS 14 NEW CUSTOMERS UNDERSTAND AUDIENCES WHEN PLANNING MARKETING CONTENT London – Content marketing platform Codec announces that business grew by 53 per cent from...
eMarketer Explains Why Why Consumers Get Email Fatigue
Email marketing still works, but it only seems to work when it’s not abused. That’s the key takeaway in a new report from eMarketer. As...
Adjust Calls for ‘Measurement 2.0’ to Solve Data Security and Privacy Problems
Increasing Data Fraud Drives Modifications to Requirements and Infrastructure for the Mobile Market BERLIN and SAN FRANCISCO – Adjust today announced its commitment to “Measurement...
Facing Up to a Crisis of Confidence: Where Brands, Agencies & Techs Go From Here
Although last week’s front page ‘Brands fund terror’ headline was less than flattering for our industry, it is certainly not the first time, nor the...
The 4Cs of successful marketing
When it comes to successful marketing, it’s never a case of taking a set-and-forget approach. The most effective campaigns are those that are closely monitored,...
BHD ties up with SpotX to monetise Vietnamese content globally
Vietnamese broadcast and digital video company, BHD, has signed video inventory management platform, SpotX, to power the monetisation of its diverse media properties around the...
A Window Is Opening To Give Publishers Control Over Their Audiences
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
