Budweiser India picks GolinOpinion for PR mandate
Budweiser, the global beer brand from Anheuser-Busch InBev, has appointed GolinOpinion to handle its India PR mandate. GolinOpinion, is the PR division of the MullenLowe Lintas...
Tagged: online video
Bloomberg Media to provide news on Japan’s LINE
Bloomberg Media has launched an official account on LINE, providing daily news content on one of Japan’s largest messenger platforms. It will include a selection...
Adform Now Supports Native Ads Programmatically
The release will allow Adform’s clients to benefit from the highly effective native advertising using the advantages of programmatic buying Adform (www.adform.com), the independent and...
Leave No Stone Unturned When Searching For The Right Audience Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
#sowhoknew: Living with Amazon’s Alexa
Amazon launched their new voice activated home assistant Alexa unit called Echo in the UK today and I have got my grubby mitts on one....
Aki Technologies Secures $3.75 Million Seed Round to Help Brands Own the Mobile Moment
Strategic Investment Fuels Aki’s Mission to Conquer Mobile Ad Inefficiency through Mobile Moment Targeting & Insights San Francisco, CA – Aki Technologies, the first platform...
Here’s What’s Behind Acxiom’s Growth and Increased Investor Interest
When data giant Acxiom scooped up data onboarding company LiveRamp in 2014, it felt like the pieces were finally falling together for Acxiom CEO Scott...
Are Your Ad Operations Too Complex, yet Not Sophisticated Enough?
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this approach are driving a shift...
AOP Announces New Executive Chairman
Jo Holdaway, Strategic & Commercial Data Director at ESi Media, is announced as new Executive Chairman at the Association for Online Publishing (AOP), as Tim Faircliff steps...
War for Talent Greater Challenge than Ever Before: Q&A with Laura Probert, Xaxis
Sourcing and retaining good talent in the digital advertising industry is an ongoing challenge and an increasingly important business function. Businesses are expanding and diversifying...
Video Innovation Summit: Lifting the Lid on Mobile Video Marketing
Mobile video marketing has seen incredible adoption and success over the last few years. Mobile has gone from an emerging trend to the norm. Mobile...
Mautic Raises $5 Million Series A Round, Led By Underscore.VC and G20 Ventures
Open Source Marketing Automation Leader also Announces Applause Executive, Matt Johnston, as CEO BOSTON – Mautic (www.mautic.com), the leader in open source marketing automation, announces...
The Trade Desk IPO; Google Launch Messaging App
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade Desk IPO; Google launch new...
3 Hacks to Improve Your Customer Loyalty Program
The following is a guest contributed post from Danielle Brown, VP of Marketing at Points. For most modern businesses, customer loyalty isn’t just an added...
Pre-Roll vs Mid-Roll Video Ads; Growth of Programmatically Traded Ads
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Standards Won’t Bust Ad Fraud
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
