Native advertising – your first language in advertisement
The digital advertising industry – with its technology, format and skills – is ever changing. However, what is constant is the need to communicate effectively...
Tagged: online video
FB adds food delivery options & friend recommendations to Pages
Over 60 million businesses use Facebook Pages each month around the world and the Pages are visited by more than one billion people. Last year,...
comScore launches multi-platform measurement in Vietnam
comScore, has launched its MMX Multi-Platform in Vietnam to measure unduplicated audiences across desktop computers, smartphones and tablets to account for today’s Total Digital Population....
Progress launches cloud platform DigitalFactory
Progress has launched the Progress®DigitalFactory™, a cloud-based digital transformation solution built for developers, IT administrators and marketers to collaborate on and deliver engaging customer experiences that meet...
eBay Advertising Launches New ‘Mood Marketing’ Tool After Pilot with Laithwaite’s Wine
eBay Advertising announces the launch of a new tool that will transform targeting on the site, allowing brands to identify shoppers who are in a...
Marketers need to put the user at the center: Appier’s CMO Caroline Hsu
Multi-device usage is on the rise in Asia with around three in 10 (31 per cent) multi-device users engaging with 4+ screens, compared to just...
JWT Jakarta names Johan Shabudin as CEO Lulut Asmoro retires
J. Walter Thompson Asia Pacific has promoted Johan Shabudin to the role of Managing Director of J. Walter Thompson Jakarta. Mr Shabudin takes the reigns...
Criteo hires Elie Kanaan as EVP of Marketing
Criteo, the performance marketing technology company, has Elie Kanaan as Executive Vice President of Marketing. Kanaan will lead Criteo’s product marketing, marketing and communications initiatives...
McCann Health Shanghai gets new strategy head
McCann Health Shanghai has made a senior appointment to further strengthen its strategic planning team, appointing Henry Shen as Head of Strategy, with immediate effect....
RadiumOne partners with Integral Ad Science on measurement
Data-driven marketing company RadiumOne has signed a global partnership with Integral Ad Science (IAS). The partnership aims to measure the quality of global digital media and...
AerServ Partners With Unreel.me As Exclusive Connected TV Mediation Platform
Partnership will provide users with access to video monetization tools IRVINE, CA – AerServ, the only mobile-first video mediation platform, announced a partnership with Unreel...
Johnson & Johnson Adapts A Brick-And-Mortar Legacy To Targeted Digital Campaigns
AdExchanger | Johnson & Johnson saw the writing on the wall when it began marketing in a digital world. The 130-year-old CPG giant was born...
MP & Silva appoints Jochen Lösch as CEO
MP & Silva has appointed Jochen Lösch as CEO. Mr Lösch has almost 20 years’ experience in leading executive positions in the international sports industry. A qualified...
NetBooster Group Announces the Appointment of Thomas Armbruster as CEO
Tim Ringel steps down as CEO, remains on NetBooster Group Board The Board of Directors of NetBooster SA (FR0000079683 – ALNBT – PEA-PME eligible), the...
Adobe Adds New Capabilities to Analytics Platform
Adobe is adding a slew of new capabilities for its Analytics platform that it claims will make it more accessible to new users and easier...
New fashion app gets Australians to shed their old clothes
Grey Melbourne has launched a new integrated campaign to highlight Australian-first fashion marketplace app called Shedd. Recently launched in Australia, Shedd is free to download...
