AdzCentral gets SG$4 mln booster
Regional – Audience buying firm AdzCentral has raised SG$4 million in its latest funding round, which will be used for its expansion plans in the...
Tagged: online video
Healthy growth expected for global ad market
Beijing – China’s advertising market shows signs of slowing after years of stellar growth, but Carat remains optimistic about the global ad market. Source: Marketing...
Buzzkill: Coca-Cola Finds No Sales Lift from Onlin…
Buzzkill: Coca-Cola Finds No Sales Lift from Online Chatter lnkd.in/753Mmu
APAC moves to smartphone shopping
Regional – Online shopping trends in Asia Pacific have moved to the smartphone as markets such as Indonesia and Thailand see the fastest rise in...
Deckers’ UGG Footwear Steps Into E-Commerce in China
Deckers appoints e-commerce director to capture China’s booming online shopping, set to surpass the U.S. to become the world’s largest e-commerce market this year. Source:...
Survey Says: Online Video Viewers Tune In During P…
Survey Says: Online Video Viewers Tune In During Primetime, Too lnkd.in/rQFWmx
Ganguly heads strategic planning in Havas KL
Malaysia – Havas Worldwide KL has appointed former OMG communications planning director Anirban Ganguly as head of strategic planning. Source: Marketing Interactive
Kellogg Masters One Key Strategy
Kellogg’s has mastered one key strategy every digital marketer should at least consider. Via digiday,com
Business must embrace this digital revolution http…
Business must embrace this digital revolution lnkd.in/z95eTk
Wine Industry Raises its Glass to Mobile Marketing
Underscoring the diversity of industries exploring the promotional power of mobile marketing, Snipp Interactive has lifted the curtain on its new offering dubbed SnippWine –...
Will Samsung Galaxy S4 change marketing?
US – As the Samsung Galaxy S4 is due to launch in a few hours, mobile marketers are already anticipating what it could mean for...
Marketers want more from Pinterest’s metrics
Regional – That Pinterest has a new analytics tool is a great step for the platform, but it must look at offering more depth, say...
What Digital Ad Sellers Make
For all the talk of machines, sellers of digital media take home a median compensation of $175,000, according to a SellerCrowd-Digiday survey. Via digiday,com
Finance brands splash out on mobile spend
Regional – Finance brands were the fastest growing in terms of mobile spend in Asia Pacific, with an average monthly growth of 108% in 2012,...
Google opens e-learning channel for students
Hong Kong – Students finally have a good excuse to be on their computers all day. Source: Marketing Interactive
JWT scoops up Nissin’s noodle business
Hong Kong – The Japanese FMCG group has handed agency advertising duties for its best-selling Cup Noodle brand in Hong Kong. Source: Marketing Interactive
