ATS Paris Agenda Now Live — Get Your Tickets to the Biggest French Data-Driven Advertising Event
The premiere data-driven event for the French online advertising industry is returning to Paris on November 14, 2013 and the programme for the day is...
Tagged: online video
Mediabistro Announces Launch of Inside Social Marketing Conference for December 3-4, 2013 in New York City
Inside Social Marketing 2013 NEW YORK – Mediabistro Inc. (Nasdaq:MBIS) announced the launch of a new social media marketing event, Inside Social Marketing, to take place on December...
Report: Facebook Retail CPMs Have Tripled Since Q3 2012
Retailers are pouring more money into Facebook’s ad products and driving up CPM costs, according to a new report from Nanigans, an ad platform and...
The Ad-Tech Identity Crisis
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Tyler Fitch, founder of Yield Coalition....
StreamGuys Powers In-Store Broadcasts for Custom Channels
Cloud-based streaming architecture supports custom music services with dynamic ad insertions for businesses BAYSIDE, CALIFORNIA — Internet music service Custom Channels is helping retail businesses like Whole Foods...
Pageview Journalism Gets a Reset
The pageview has become something of a symbol of all that’s wrong with digital media. And yet its death is very highly exaggerated since it’s...
Apple Appoints Powerful British Exec as New Head of Retail
Following an extensive search that lasted much longer than anyone expected, Apple has finally secured a top-tier talent to lead the company’s juggernaut retail operations....
WPP’s VML Is Latest to Snap Up a China Digital Shop, IM2.0
Ad holding companies are stepping up their shopping spree in a hot sector of China’s ad industry–independent digital agencies–with WPP’s acquisition today of IM2.0. The...
Vox Media Raises $34 Million to Expand Video Business
Vox Media may only have three sites to its name — The Verge, SB Nation and Polygon — but that hasn’t stopped the D.C.-based company...
Madison Logic Rolls Out New Nurturing and Data Analytics Products to Enhance Its European Partners’ Lead Generation Capabilities Launches New UK Office to Support Expansionx
NEW YORK, NY and LONDON, UNITED KINGDOM – Madison Logic, the premier provider of intent data solutions for B2B marketers and publishers, has released Instant...
MBuy Selects Digital Element’s IP Geolocation Technology to Power Hyperlocal Campaigns
Access to NAICS Data Also to Help Reduce Costs Associated with B-to-B Targeting ATLANTA – Digital Element, the leading provider in IP Intelligence and geolocation solutions,...
Demandbase Launches Premium Feature for Social Media Advertising
B2B Advertisers Can Now Target and Reach Specific Companies on Facebook with Demandbase; Dedicate Spend on the Businesses that Matter Most SAN FRANCISCO – Demandbase, Inc.,...
Nielsen Vice Chair Susan D. Whiting to Retire
NEW YORK – Nielsen Holdings N.V. (NYSE:NLSN), a leading global provider of information and insights into what consumers watch and buy, announced that Vice Chair Susan...
Geoscape Unveils New Geoscape® Intelligence System Europe Edition, 2014
New, upgraded cloud solution enables users to find revenue growth using a powerful Market Intelligence Platform AMSTERDAM – Geoscape Europe B.V., a leading provider of business...
Non-Human Trafficking: Who’s to Blame For the Bots?
Nearly 10 percent of the traffic flowing through Google’s ad exchange gets blocked because the online ad giant has determined it’s junk, the work of...
$70 Billion TV Ad Market Eases Into Digital Direction
Earlier this year, DirecTV took a step into the future of TV advertising. Rather than let marketers target only shows and geographic markets, it allowed...
