US Sen. Schumer Seeks Retailer Disclosures For Location Tracking
As online retailers face increasing pressure to inform consumers when their Web activities are being tracked, US Sen. Charles Schumer wants brick-and-mortar stores to do...
Tagged: online video
Videology Analysis Substantiates Digital Video Advertising’s Ability to Drive Auto Sales for Dealers
Viewers exposed to geographically targeted video campaigns showed a 50-60% higher propensity on average to purchase the advertised auto brand versus a control group New...
Google Cranks Up Ads In Search As Keyword Prices Decline
It may have been easy to overlook how crowded with ads Google’s search results pages have become over the last couple years. But it’s hard...
Microsoft Taps ‘Super Bowl King’ Bryan Buckley For First Xbox One Ads
Here come the Xbox One ads. In preparation for its Nov. 22 launch, the Xbox One is set to air “Invitation,” a big-budget TV spot...
Adiant Acquires Marchex Pay-Per-Click Site Specific Assets and IndustryBrains Brand
Creates Web’s Largest Ultra-Premium Content-Style Ad Platform NEW YORK – Adiant, owner of the largest content-style ad platform on the web, announced Adiant’s July acquisition of...
Programmatic Direct Isn’t Just About Efficiency
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Can Oliver Stone (?!) Convince Americans to Protest Against the NSA?
The Electronic Frontier Foundation, a nonprofit San Francisco-based organization that works to “defend your rights in the digital world,” has released “Stop Watching Us: The...
Infographic: Social Shares Spark More Shopping
Is social media the ultimate catalyst for online and mobile shopping? “Shares on social media create shoppers,” reads a new report from MediaBistro. “But not...
Socialbakers Appoints Yan Rozovsky as VP, Social Strategy
New York – Socialbakers, the world’s leading social media analytics company, today appointed Yan Rozovsky as VP, Social Strategy. Yan is charged with developing Socialbakers...
Turner’s Ad Exchange U-Turn
Six months ago, Turner said it refused to sell its online ad inventory through exchanges. Today, it officially unveiled its very own ad exchange. The...
A HOT TWITTER GAME TO SEARCH FOR THE MOST ENDORSED DIGITAL COMMUNITY MEMBERS
6 – 7 November, 2013 Istanbul, Turkey One shall fly Business Class and stay in 5 star hotel in Istanbul to visit the Global Webit...
Salesforce ExactTarget Marketing Cloud Wins Facebook Award for Innovation
ExactTarget Active Audiences Recognized for Enabling Marketers to Power More Targeted Facebook Advertising Using Engagement Data from Email, Mobile, Social and Web INDIANAPOLIS – Global digital...
Alibaba’s Tmall Courts Western Brands With How-To Guide
Western brands: China’s Tmall.com wants you. And for brands embarrassed to admit they still don’t understand how Alibaba’s massive online mall works, there’s a new...
The Programmatic Economy: Publisher & Agency Views & Attitudes Towards Programmatic Advertising in the UK
The digital advertising market is rapidly becoming more automated, more data-driven and interconnected — but what are publishers and agencies doing with this today? Are...
AdSlot’s Version Of ‘Programmatic Direct’ Aims To Put A Stake In Private Marketplaces
Supply side platform AdSlot’s pitch to help sell publishers’ guaranteed inventory via programmatic methods begins with avoiding anything that acts like a private marketplace. The...
Attribution: How To Break The Holding Pattern
“Data-Driven Thinking” is a column written by members of the media community and containing fresh ideas on the digital revolution in media. Today’s column is...
