Programmatic Video: Going From Tactical to Strategic
“Data Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written...
Tagged: online video
‘Programmatic & RTB Marketplace in France’, by Estelle Reale, VP Marketing, Global, 24/7 Media
What better way to gain feedback from the marketplace than to gather both the buy and sell sides of the industry and listen to what...
Marketing Obamacare with Sex and Ryan Gosling
Perhaps nothing can save the beleaguered Obamacare rollout, but two advocacy groups are giving it a try by enlisting keg-standing bros, friends with benefits and...
Colorado’s ‘Brosurance’ Effort Goes Far on $5,000 Budget
There’s the Affordable Care Act. There’s Obamacare. And then there’s brosurance and hosurance. The terms popped up this month as two Colorado nonprofits fired up...
IAB Panel: Programmatic Marketplace Still Hazy To CMOs, More Transparency Needed
Transacting advertising through real-time bidding and other automated methods is gaining ground with publishers and advertisers alike, but questions remain about how to leverage the...
MediaMath Appoints Industry Pioneer Michael Lamb as Chief Commercial Officer
Former McKinsey & Company Partner, [x + 1] Co-Founder to Lead Corporate Strategy & Development NEW YORK, NY – MediaMath today announces the appointment of Michael Lamb, respected digital...
Celebrating Our Newest Digital Media Leaders
The Latest AdMonsters Digital Media Leadership Award Winners Sunday evening during the opening reception of our Publisher Forum conference in Scottsdale, we announced the latest...
Mobile Shopping Habits: Mobile Vs PC
An interesting piece of research from Millward Brown Digital has looked into consumers shopping habits and compared them on the mobile and PC platforms. The...
Q3 Ecommerce Spend Softens, But Mobile Commerce Could Hit $10B In Q4
Ecommerce spending in the US grew 13% year-over-year in the third quarter to $47.5 billion, a softening from Q2 when the growth rate hit 15%,...
The SoDA Report Unveils Global Digital Trends for 2014
22 insight essays, 18 exclusive case studies and two powerful interviews with brand leaders set the scene for digital in 2014 www.sodaspeaks.com How brands can...
Bank Of America On Privacy, Mobile And The Card-Linked Offer
Bank of America’s card-linked offers program, BankAmeriDeals, offers customers cash back when they purchase from any of 4,000 partnering retail merchants. Cash-back discount deals are...
Privacy Group Can Finally Start Work as Facebook Beacon Suit Ends
Following more than three and a half years in limbo, a group established as a result of the Facebook Beacon settlement to promote online privacy...
How Big Data Can Bring You Closer To Your Customers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
‘Power to the Publishers – How Programmatic Can Still be Won’, by James Collier, Regional MD EMEA AdTruth
If News Corporation launching its own global ad exchange is anything to go by, it would appear that publishers are finally waking up to the...
Comic: Delayed Viewability?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Tremor’s Performance Push Is Turned Back By Buyer ‘Demand For Demos’
Like most of its video ad-tech rivals, Tremor Video has vied for TV-like brand dollars by offering a pitch based on online’s strength in performance...
