Data pick of the day: Exclusive content leads to brand advocacy
As online creativity and marketing become more sophisticated, there is more evidence coming through on consumers’ willingness to like, share and promote a branded activity...
Tagged: online video
AKQA asks entrants to ‘Rise’ for 2014 Future Lions
The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future...
Justin Tauber named Director of Platforms & Ops for Lowe Profero AU
Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia....
MediaCom extends global partnership with Volkswagen Group
MediaCom Worldwide has extended its 16-year relationship with the Volkswagen Group for a further three years. The appointment signifies the next stage in a partnership...
#sowhoknew: Google Nose Stinks
Is it really only a year since the official launch of the controversial yet highly creative Google Nose (a less than subtle play on the...
Twitter advertising gets new mobile features
Twitter has started a trial of Click to Call by allowing advertisers to include this feature in their sponsored tweets. This option will enable consumers...
Inside IBM’s $100 Million Digital Marketing Investment
Turning the corner and putting its money where its mouth is, IBM is doing more than just talking about the power and potential of digital...
Data pick of the day: Tech products most discussed online
Influencers have gained prominence in the marketing ecosystem, especially in the wake of digital growth. Even though influencers, also dubbed as brand advocates by some,...
OMD bags RACV & Pacific Brands in Australia
Following competitive pitch processes, OMD has clinched two wins in Australia. The agency has been appointed the media AOR (agency of record) for RACV, pegged...
Transparency And Privacy: It’s Time To Clean Up Our Acts
“The Sell-Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jim Spanfeller, CEO at Spanfeller...
Adobe: Digital Marketers Struggling to ‘Reinvent’ Themselves
The time has come for digital marketers to take a page from Madonna’s playbook as they address the challenges of marketing in this new day...
When playing with LEGOs makes for a great resume
As aspiring young agency creatives know, these days getting noticed by agencies almost requires executing some kind of viral resume stunt. The latest creative resume to...
Native Programmatic Will Scale When Everyone Loosens Up
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Who Should Own Customer Data?
Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
85% viewers prefer computing devices to traditional TV in China
China is set to be the largest digital economy globally. The number of internet users in the market is already challenging the status of United...
Carat China looks to connect the offline & online with Magic Box
Carat China has invested in bringing the industry a vending machine that combines social communities and microtransactions or payments via mobile – Magic Box. The...
