Liqvd Asia connects social with real to strengthen brand-consumer bond
One of the biggest challenges for brands in context to using data is connecting the dots that matter not only to give insights but also...
Tagged: online video
The Indonesian Presidential Election, through Twitter lens
After a highly engaging month-long elections campaign, Indonesians went to the polls on July 9, 2014 to vote for the next President of Indonesia. As...
Wired: Online Ads Rake in More Money for Networks than Traditional TV
“If you’re sick of ads interrupting your viewing experience every time you stream TV shows online, here’s some bad news for you: They’re not going...
Time To Grow
“Marketer’s Note” is a regular column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger Research....
Measuring Mobile’s Ability to Make Money
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Is It Time To Break Up With Your Managed Services Provider?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Lance...
AXA-Tianping assigns media duties to Vizeum China
Vizeum China has won the media planning and buying services for AXA Tianping Insurance, China’s largest foreign insurance company, following a competitive pitch. It’s the...
OMD’s Asia office gears up for Hasbro business
Hasbro, one of OMD’s recent global wins is seeing action in the Asia offices as well. OMD has appointed Jian Yang as Global Strategy Director...
Experience, precision planning… key traits of Chinese shoppers
As brands focus to understand the Chinese shopper, a common observation made is that, like other growth markets, unique traits and trigger define shoppers in...
ATS Singapore Now SOLD OUT!
ATS Singapore is now sold out. We have close to 500 attendees attending our event on Monday, July 07. This is our biggest event yet...
Study: Magazine Tablet Edition Ads Get Same Recall as Those in Print
Ads in tablet editions work pretty much as well as those in print magazines, at least when it comes to recall, according to a study...
The $30 Billion Advertising Gorilla is in Mobile
There’s an oft-used American expression that talks of “the 800 pound gorilla in the room.” This reference to an organization, a person, or an idea...
The Bartender’s Guide To Blending Better Mobile Audiences
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Comic: Demand-Side Lineup
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
IPG Mediabrands uses programmatic to measure social media ROI
Pushing forward its commitment towards programmatic, IPG Mediabrands has set up Performly, a software and services platform that gives marketers the ability to measure social...
APAC Programmatic Survey Results Show Skills Gap, But Desire To Learn More
Programmatic advertising strategies devised by the top-tier management of digital marketing outfits are failing to trickle down to the teams that actually execute campaigns in...
