MMA crafts mobile in-app ad measurement guidance for China
MMA China has set up MMA China’s Mobile Application Advertising API Measurement Guidelines, specifically developed for the China market. With support and guidance of the...
Tagged: online video
Kim Kelleher Named Publisher of Conde Nast’s Wired
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks...
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to...
An MVP Can Score Programmatic Payback
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
DBS and KRDS bring dragon boat racing fun to mobile
Financial service group, DBS teamed up with social and mobile agency KRDS, to capture the thrill and adventure of DBS Marina Regatta on mobile. They...
RTB growth helps Ozone achieve 100 mn daily mobile impressions
Ozone Media has reached a milestone 100 million daily impressions on mobile. This growth is fuelled by an increasing number of partners embracing real-time bidding...
Youth and techies come together for the first ever Tech Fest
With a curiosity to find out more about what it’s like to work in tech, more than 500 youth participated in the first-ever Tech Fest...
Mobile helps Facebook cross 100 million users milestone in Africa
Facebook’s focus on high growth markets has reached a significant milestone in Africa. As of June 2014, over 100 million people are coming to the...
China’s Popular Online Video Sites Face New Regulations
China has ordered video-streaming sites to get state approval to run foreign TV shows and films as authorities in the world’s largestiInternet market tighten online...
Catalina Acquires Cellfire To Tie Mobile Offers To In-Store Sales
Catalina, a purveyor of consumer purchase insights for CPGs, has acquired digital coupon company and “instant savings” application Cellfire for an undisclosed sum. Cellfire bridges...
TubeMogul Gets The Nielsen Mobile OCR Stamp Of Approval
Who cares where a video runs? As long as an advertiser can accurately measure that video’s reach, the question itself becomes somewhat moot. And now...
Exclusive ATS London Content
The chatter about ATS London 2014 is heating up as we’re careering towards Monday, 8 September. As a taster of what to expect on the...
World Kabaddi League awards media mandate to Havas Media India
Havas Media India has been awarded the integrated media mandate for World Kabaddi League (WKL), in a multi-agency pitch. The account is estimated to be...
Innocean assigns programmatic trading responsibilities to Affiperf
Havas’ Affiperf signs exclusive global partnership with Innocean to handle all of its programmatic trading. A partnership announced between Affiperf – Havas’ programmatic pure-player –...
MTS India retains Havas Media Group as partner agency
MTS India’s integrated media business has yet again been awarded to Havas Media Group India, following a multi agency pitch which included all the top...
Hootsuite pushes social media marketing, launches Hootsuite Campaigns
Social relationship platform, Hootsuite, has come up with Hootsuite Campaigns, designed to help organisations extend the reach of social media programs. It follows the company’s...
