Taking the local best & remixing it: OMD’s Global Chief sums up Asia trip
The year 2014 has been amongst one of the better years for OMD as it arrested loss of businesses and corrected course by adding new...
Tagged: online video
5 things we learned about building a new media company
Last year was supposed to have ushered in a golden age for journalism. Old and new media alike got infusions from tech-rich entrepreneurs like eBay founder Pierre...
What No One Expects To Happen With Native In 2015
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Twitter rolls out recap feature to users
The micro-blogging site Twitter rolled out the ‘While you were away’ feature to users which shows the ‘best tweets’ that the user may have missed...
Trending in India: From #HNY2015 to #NeverEver
In India it has been more than 24 hours past the ‘Happy New Year’ blast but the holiday fever continues. Social media users are still...
Reaching the right campaign audience
As the number of viewing platforms proliferate and the current state of audience fragmentation, it is important for advertisers to measure their reach with their...
Apple’s iPhones dominate Christmas 2014
Around 51 per cent of the new device activations worldwide in the week leading up to and including Christmas Day (December 19 – 25) were...
Airtel backtracks on VoIP charges in India
Indian telecom operator Bharti Airtel has announced that it will withdraw its exercise to charge Voice over Internet Protocol services such as calls through Skype...
Index Quarterly Report Shows Major Surge in Spending from Finance Brands
Finance Posts Largest Quarter-Over-Quarter Growth on Record, Up 11 Points Private Exchanges Continue to Show Robust Growth, Posting Continued Increases in Average Clear Prices Quarter...
Anaplan takes the spreadsheet out of financial equations
Digital News Asia (DNA) sits down with Anaplan’s chief executive and asks him what he thinks of the company he heads after more than two...
Digital brand advertising grew by 15% in 2014
Brand marketing growth is outpacing direct response ad growth in digital advertising. In 2014, marketers reported running more (33 per cent) digital brand advertising campaigns...
Direct collaboration improves ad performance
As focus on programmatic media buying grows, marketers are looking to come up with a winning formula for advertising success. While there are many factors...
Airtel eyes share in Skype, Viber’s pie; to charge separately for VoIP calls
Airtel has decided to charge Voice over Internet Protocol (VoIP) calls separately under its new tariff plans. “All Special Tariff Vouchers (STVs) for data services...
2014: Our favorite creative from around the world
This is the fourth installment of Digiday’s series that highlights interesting, creative, funny or otherwise notable digital projects from around the globe, and the last one...
Comic: Through the Data Woods
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Publicis Groupe extends tender offer to acquire Sapient to Jan 7
French advertising group Publicis Groupe S.A. has extended its previously announced tender offer to purchase all of the outstanding shares of common stock of Sapient...
