Ad-Tech Company Shuts Down ‘Zombie’ Cookie
Verizon’s foray into the digital ad business isn’t going all that smoothly. Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in...
Tagged: online video
Is Engagement The Red Herring Of Digital Branding?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Week in Review: Smart nation, digital nation
DNA’s Singapore editor Gabey Goh stacks up Malaysia and Singapore against each other, finds there are not many differences … except for a key one....
Ecommerce fighting all the barriers in India
The year gone by, 2014, will always be remembered as the year that marked the arrival of ecommerce in India. The year was marked with...
Tablet users to surpass 1 billion worldwide in 2015
More than one billion people worldwide will use a tablet in 2015 representing nearly 15 per cent of the global population and more than double...
ExchangeWire Asia-Pacific Weekly Round-Up
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: data-driven...
The Upshot Emerges as Potentially Lucrative Franchise at The Times
The New York Times’ 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: “Where Are the Hardest Places to Live in...
Eyeview Debuts New Video Solutions for Retailers: Dynamic Geo Fencing – Optimized Store Trade Areas
Dynamic Geo Fencing and Upgrades to V-Circular Personalize Video Ads to Drive In-store Sales NEW YORK – Eyeview, the leading online personalized video advertising platform,...
Cool ideas: Pay it forward comes to retail
Next time you go to check out at a retail site, you might get the option to do a solid for the next person coming...
BitTorrent Tries To Attract Marketers With Bundles Program And Partnership
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
Alibaba Stakes A Majority Claim In AdChina
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba...
#sowhoknew: Leaving Las Vegas – CES 2015 highlights
The insanity of CES in Sin City is over for another year and now we are left to mull over the dazzling array of shiny...
adaptiv .io and Apsalar Form Strategic Partnership to Provide Omni-channel Mobile Data Intelligence
Mobile marketers will be able to leverage the power of adaptiv.io‘s proprietary rules engine within Apsalar’s mobile measurement platform to intelligently send their user data...
How Adtech & Martech Firms are Increasingly Colliding
The amount of companies in the martech sector has almost doubled in the last 12 months, with the number of vendors classified as operating in...
Confessions of a publisher on agency gifting: ‘I’ll buy the $300 sunglasses. It doesn’t mean I think it’s OK.’
The rise of digital was supposed to usher in an era of transparency and accountability, but in some ways, the buying of ad space hasn’t...
Asohan: My Fave 5 of 2014
Our series on DNA’s favourite stories of last year continue with executive editor A. Asohan’s picks, so it’s no surprise that online freedom and punk...
