Mobile Platform Allows Hundreds of Radio Stations to Increase Mobile App Revenue WASHINGTON – XAPPmedia, provider of the first interactive audio advertising service, and jācapps,...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 29/01/2015
Facebook continues to do what few digital publishers can pull off: Over each of the last five quarters, the social network has been able to...
The digital and mobile play has been the talk of advertising and marketing industry for a number of years now, but it was only last...
DC-based XAPPmedia builds voice-activated mobile ads, and the company wants to use these units to bridge traditional and digital broadcasting. To advance that goal, XAPPmedia...
Today, omnichannel means everything in marketing. And, for that reason, Tagga is bringing everything to the table with its latest offering — a comprehensive mobile...
Komli Media has launched Komli Brand, offering display, rich media and video solutions across mobile, tablet and desktop devices. With growing digital consumption in the...
McDonald’s has launched a 2015 Chinese New Year campaign to rediscover the true meaning of Chinese New Year with consumers. The creative agency in the...
Wunderman will see a change in leadership as Mark Read, CEO of WPP Digital, will succeed Daniel Morel as the digital agency network’s Global CEO....
New all-in-one service, Burst TV, makes it affordable for app marketers to harness the brand-building power that’s made TV the dominant advertising medium Berlin, Germany...
Not too long ago, the Mobile Marketing Association (MMA) Asia Pacific, organised its first-ever Mobile Marketing Association Forum (MMAF) in Indonesia. Attended by an overwhelming...
MINI Australia has paid tribute to the great Aussie barbecue, launching the all-new MINI 5-door hatch on Australia Day through a new tactical campaign. “Given...
Elizabeth Jackson, HookLogic, CMO and EVP corporate strategy, offers opinions on how attribution modelling can be used to combat some of the most challenging trends...
APAC is one seriously loaded acronym. “There’s a fallacy that exists among many executives in the US that Asia is one block,” said Chetan Kulkarni,...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
I once read that being a Copywriter was one of the safest jobs in advertising. Why? Because it can’t be automated. At least that is...
Technology Provides Brand Engagement And Verifies Actual Human Presence LOS ANGELES, CA – PK4 Media, a performance-based digital media company, announced the availability of an...
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