OpenX Announces 2014 Milestones
Across the Board Strength in Net Revenue, Growth Rate, Inventory Quality, Mobile Growth and New Clients Net Revenue exceeded $100 million in 2014 U.S. Monetization...
Tagged: online video
Why ad viewability is digital media’s top concern
When Forbes Chief Revenue Officer Mark Howard asked a crowd of digital media execs on Monday afternoon whether any of them had transacted an ad buy...
Focused on customer experience, APAC marketers dial up mobile-first strategies
As companies decisively move to make exceptional customer experience (CX) a point of differentiation for their brand, a study by Econsultancy in partnership with Adobe...
Wunderman APAC appoints Amy Slayter to lead regional Microsoft Biz
Wunderman Asia Pacific is set to expand Team Microsoft with the addition of a new regional business director. Marketing veteran Amy Slayter takes up the...
Gartner: Internet of Things to Shake Things Up
While the interest and buzz around the Internet of Things (IoT) has grown steadily in recent years, the seemingly endless market promise continues to become...
#sowhoknew: Madonna – ‘Desperately Seeking’ Millennials via Snapchat?
‘Who’s That Girl’ who has just premiered her latest single on the currently in ‘Vogue’ social channel Snapchat? Ariana Grande I hear you say. Wrong....
sovrn Engages Forensiq for Additional Quality Control
Partnership with Forensiq highlights sovrn’s mission to aggressively stamp out fraud from its network of independent, professional publisher sites BOULDER, Colo. & NEW YORK –...
Coming Soon: A Programmatic Native Standard That Will Change The Industry
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
What’s on the mind of top brands right now
It’s marketer-palooza at the Association of National Advertisers’ ANA Brand Conference in Dana Point, California, with brands and agencies (and of course, vendors) coming together...
Programmatic, monetisation top priority for app developers in 2015
App developers and publishers are planning to take their apps further: designing for multiple operating systems and devices, making inventory available on programmatic channels, and...
LinkedIn’s Olivier Legrand re-elected as IAB Chair in new leadership council
The Interactive Advertising Bureau (IAB) Southeast Asia (SEA), Singapore Chapter has announced its newly elected Leadership Council. The governing body, consisting of industry practitioners voted...
Havas’ Ed Mapa heads to Digital Arts Network at TBWA\SMP in Manila
TBWA\Santiago Mangada Puno has appointed Ed Mapa, Jr. to head TBWA’s Digital Arts Network (DAN) Manila, the latest office in TBWA’s global digital offering. Jimmy Santiago...
Carat bags healthcare company Allergan’s media mandate
Carat has been awarded the media planning and buying account of Allergan Medical Aesthetics’ in Asia Pacific. Allergan is a player in medical aesthetics and is...
Google’s Fight Against Bad AdsOver 500 million ads blocked in 2014
With annual advertising revenues approaching US $60 billion, we all know that Google serves a lot of ads each year. But along with this huge...
Polar Expects to Deliver 20 Billion Native Ads in 2015 for Premium Publishers Globally
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, has experienced staggering global adoption and growth in the past 12 months....
Treasury Wine Estates appoints JWT as global marketing services provider
Treasury Wine Estates (TWE) has appointed J. Walter Thompson (JWT) Company as its new global marketing services provider. JWT will provide TWE with marketing communications,...
