WPP adds digital to Scott Spirit’s mandate; Mark Povey named COO-WPP Digital
WPP is adding more power to WPP Digital with expanded roles for its senior leaders. Mark Povey, General Counsel at WPP has been named, the...
Tagged: online video
Trending in India: ‘But first let me take a selfie’
The music video of Chainsmokers’ ‘But first let me take a selfie’ went viral on social media soon after its release and subsequently we saw...
RevMob Becomes First Mobile Ad Network to Join Beintoo’s Proximity-Based Audience Ecosystem
Collaboration Enables Advertisers and Publishers to Benefit from Mobile User Location Data for Highly Targeted Ad Campaigns SAN FRANCISCO – RevMob, a leading mobile ad...
Nestle: ‘I Want to Spend More… But Robots Don’t Buy Kit Kats’
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to provide 100% transparency, and media...
Havas Media Ortega appointed Media AOR of Inbisco Philippines
Inbisco Philippines, a FMCG company counted amongst the top 25 advertisers in the country, has appointed Havas Media Ortega as its media agency of record....
Facebook users in Indonesia have highest mobile usage rate worldwide
Nearly 63 million people in Indonesia will access Facebook via a mobile phone at least once per month this year, according to eMarketer. This number...
TUNE in sync with global expansion plans
TUNE, the enterprise Software-as-a-Service company for mobile marketing behind the products HasOffers, MobileAppTracking, and MobileDevHQ, has posted impressive growth numbers for the India market, solidifying...
Publishers give Polar Academy an A+ For Helping Boost Their Native Ad Business
NEW YORK – Polar (polar.me), maker of the powerful native advertising platform MediaVoice, is announcing Polar Academy, an exciting new training solution exclusively for its...
Teradata Launches Solution To Link Online Activity With Offline Action
Teradata wants to help fill in some holes. The company released a data integration solution called Teradata Digital Marketing Center on Tuesday, designed to plug...
The Challenges of Programmatic Buying in LatAm
Digital media, and especially buying it programmatically is still seen as an ‘emerging platform’ in Latin America, this is despite audiences there spending more time...
Kenshoo launches mobile app for campaign management
Kenshoo marketing software company has updated to its Kenshoo Anywhere mobile app, making Kenshoo Anywhere the industry’s first app that enables marketers to manage and adjust advertising...
#sowhoknew: Top 5 trends from Mobile World Congress ‘15
The most important things to come out of this week’s Mobile World Congress were, strangely, not mobile phones. Yes, of course, there were plenty of...
Ad Tech’s Rough Ride on Wall Street Continues With Latest IPO
The first ad-tech IPO since July 2014 showed why companies in the category have shied away from Wall Street. Maxpoint Interactive, a marketing automation company...
blinkx Media UK Bolsters its Millennial Portfolio with Fullist.co.uk
blinkx Media has partnered with Fullist adding to its growing portfolio of premium sites targeting millennials London – Digital media agency blinkx Media announces today...
Like Fine Wine, Cookies Gain Value With Age
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Andrew Casale, president and...
Want OTT Services To Work? Push Video Content To Consumers
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
