Komli throws a 60-second pitch challenge to agencies
Komli Media has initiated a challenge that would see agency professionals hone the craft of pitching in 60 seconds. Dubbed as The 60-Second Pitch, the...
Tagged: online video
Banks riding high on mobile boom but consumers wary: BuzzCity
Ongoing global research from BuzzCity reveals that mobile banking continues to increase, but a skewed approach to communications means banking customers are confused as to...
Flipkart’s Airtel Zero exit scores a point in favour of net nuetrality
Amid widespread debate and disagreements on the net neutrality issue that has attracted views from internet users across India, ecommerce giant Flipkart has decided to exit...
Videa Partners with Videology to Offer Automated, Data-Enhanced Buying of Premium TV Content
Integration Offers Media Buyers Expanded Access to Converged, Cross-Screen Advertising Across Digital Video and Linear TV Las Vegas – Videa, a Cox-backed supply-side platform bringing automation...
Lost in translation: The problem with ad tech jargon
Wary of digital speak? Understanding obscured by the tech talk? It’s time to traverse the ad tech jargon barricade. Have you ever been in a...
Videa Launches Its Automated Television Advertising Platform
Announces Strategic Partnerships With Seven Major Broadcast Partners, Three Advertising Agencies and Mediaocean, Aimed to Further Simplify the Buying and Selling Process for Local Broadcast...
WideOrbit Unveils Programmatic Digital Radio Beta Program
The Spanish Broadcasting System (SBS) will be the inaugural media company to trial WideOrbit’s programmatic radio beta program, released Friday. SBS is the largest publicly...
The CPAX Reset: How The Canadian Publisher Coalition Tightened Access And Rejuvenated Itself
This story is part of a series on publisher coalitions and co-ops around the world. Read our earlier pieces on Pangaea and the Association of Online Publishers in the...
J. Walter Thompson names Jeffrey Yu MD of Beijing office
J. Walter Thompson has appointed Jeffrey Yu as Managing Director of Beijing office. He brings a strategic mix of client-side and agency experience, spanning brand...
sovrn Releases Line of Programmatic Video Ad Units
Publishers that leverage sovrn’s new video ads will enjoy higher CPMs and give advertisers a fresh source of untapped video inventory across a tight market...
LinkedIn’s $1.5 Billion Lynda.com Purchase Is All About the Data
LinkedIn has acquired online education startup Lynda.com for approximately $1.5 billion, the company announced today. The acquisition is LinkedIn’s biggest ever and gives the company...
McClatchy’s Darwinian Approach To Programmatic
The McClatchy Company’s programmatic strategy didn’t look good when it played second to direct sales. CPMs were low and block lists barred big advertisers. With...
YouTube’s Engagement Plans; Programmatic TV Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
When it Comes to Social Network Ad Spend, The Clear Winner Is…
According to Strategy Analytics’ recent Global Social Network Forecast, social networks just crossed the 2 billion users mark for the first time in 2014. Who’s...
AOL Debuts New Demographic Targeting for Brand Advertising
Optimized Demos are available across all AOL technology platforms with comScore validated Campaign EssentialsTM substantiating increases in ad targeting effectiveness by more than 15 percent...
Blab, Zeno Group team up to predict ‘online trendsetters’
Blab Inc., the marketer’s crystal ball and the only predictive analytics tool that predicts online conversations up to 72 hours in advance, has partnered with...
