Combine Audience and Retail Sales Data to Measure Offline Sales from Online Ads for CPG Brands and Retailers NEW YORK and CINCINNATI – Eyeview, the leading personalized...
The ‘one complete thought’ that Jimmy Lovine spoke of at the launch of Apple Music couldn’t have been brought to life more poignantly than Daniel...
Y&R Singapore has been appointed as the creative agency of record for the Ministry of Manpower, following a tender process. The Ministry of Manpower has...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 18/06/2015
The viewership numbers on China’s streaming sites hint at just how huge online video is in China. “Orange is the New Black” got 54 million...
PepsiCo Pakistan collaborated with Walter Pakistan to launch a nationwide campaign called ‘Lighting up Lives’ for the month of Ramadan. The campaign invites consumers to...
Ad blocking extensions have been possible on Safari for the Mac for a long time. However, the plugin architecture for Safari on iOS has been...
Former Executives from Oracle, Shazam Will Focus on Further Strengthening PubMatic’s Offering to Publishers REDWOOD CITY, Calif. – PubMatic, the marketing automation software company for...
Data is fast becoming a fundamental currency in brand-consumer relationships, with data being exchanged at almost every consumer touchpoint today. However, the efforts being made...
Most companies are lagging in the adoption and use of digital channels for real-time engagement with their employees and partners. Furthermore, most are not taking...
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AdExchanger | Imagine a 1950s-era housewife hanging a crisp white sheet on a clothesline in her suburban backyard complete with picket fence as a gentle...
Maxis believes that a brand is built through the customer’s experience with it and not through advertising. Taking this one step further, it has made...
Four key agencies operational within first month as programmatic continues to take hold LONDON – AOL Platforms, a division of AOL, and Multi Channel Network...
The three most common things my wife says to me are (in reverse rank order): why can’t you put the toilet seat down? can you have...
Twitter’s Chief Executive Officer Dick Costolo has decided to step down, effective July 1, 2015. Twitter’s Board of Directors has named Jack Dorsey, Co-Founder of...
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