Conventional Wisdom Vs. Big Data
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Matt...
Tagged: online marketing news asia
Axiata looks at possible tech acquisitions
Axiata group CEO Jamaludin Ibrahim has set a target for at least five of the group’s companies to become digital telco companies by 2019. The...
Not Taking Programmatic In-House Is Short-sighted
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is by Tom...
Buying property online could soon be a reality
iProperty’s Patrick Grove thinks within three years, Malaysians will be buying and paying for property online. The Malaysian Institute of Estate Agents thinks he could...
Comic: Probabilistic Meets Deterministic
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Online fashion media makes it to The List
The List, Malaysia’s first digital-only fashion magazine, launched in mid-June, hoping to bring the Asian and Western fashion worlds to a tech-savvy audience. A. Asohan...
Get a Hands On Education at Ad Age Data Conference 2014
The advertising industry has data coursing through its veins, but too often discussions about “big data,” “data-driven marketing” or “data analytics” stay on the surface...
Our rights, online and offline
When we discuss ‘Internet rights and freedoms,’ we’re not talking about any ‘special rights’ but merely those already accorded us by the Federal Constitution, writes...
Why Place And Context Are Crucial For Understanding Consumer Behavior
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Network virtualisation and VMware's quest for the holy grail
Software-defined networking pioneer Martin Casado sits down with Digital News Asia’s Edwin Yapp and relates why he believes computer networking is at the cusp of...
How We’re Fixing Frustrating Deal ID
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Stock Hits Low Point as Zynga Seeks ‘Right Balance’
Zynga plunged to the lowest price in more than a year after the online game company posted quarterly results at the low end of its...
Digerati50: Not just an investor, but an enabler
Digital News Asia (DNA) kicks off a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy....
Men’s Sporting Vertical Scout Media Taps Big Digital Talent With An Eye On Programmatic
Scout Media is pulling together an A-team of digital talent in the wake of founder James Heckman’s repurchase of the business from Fox/News Corp. The...
mobileStorm CEO: mHealth Apps Must Be Personalized, Engaging, and Irresistible
If health apps were more engaging and more fun, consumers would start using them “in a heartbeat.” That was one of the conclusions of a...
RuTarget: Harnessing Russian Data And Why Global Companies Struggle Penetrating The Market
This is part of a series on companies advancing programmatic buying in Russia. Read our recent Q&As with Yandex, ADFOX, AiData, HubRus and Between Digital. Even with a...
