RevMob Appoints Marcelo Ferreira As Co-CEO of Mobile Ad Network
Former Founder and CEO of hellofood Brazil, Ferreira Brings Broad Executive Leadership Skills and Experience to Company SAN FRANCISCO – RevMob, a leading mobile ad...
Tagged: online marketing news asia
Google’s Alphabet Move: Marketing Mistake or Trend-Setting?
AdExchanger | “Marketer’s Note” is a weekly column informing marketers about the rapidly evolving digital marketing technology ecosystem. This week, it is written by Melissa...
Advertisers: Manage Consumer Data Like Financial Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Digital Element Launches New Reverse Geocoding Solution with Introduction of GeoMprint
Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers London, UK – In order to get the most out...
You Are What You Buy
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Why Google And Facebook Won’t End The Need For Probabilistic Cross-Device Pairing
AdExchanger | The CEOs of Tapad, Drawbridge and 4INFO will appear at AdExchanger’s Omni.Digital conference on Sept. 10, an event designed to educate marketers on...
Sizmek Partners with Screen6 to Enhance Global Multiscreen Campaigns with Cross-Device Attribution, Targeting and Buying
Sizmek, an open ad management company for multiscreen campaigns, today announced a partnership with technology company Screen6 to integrate its cross-device solution into the Sizmek...
Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
Viewability: A Terrible Metric
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Perion’s Growmobile Previews Expanded Mobile Marketing Solution at Casual Connect San Francisco
TEL AVIV, Israel & SAN FRANCISCO, CA – Growmobile, Perion’s mobile marketing division, announced that it will be previewing its new mobile user engagement capabilities...
The State Of Opt-Outs: Not Pretty For Privacy
AdExchanger | As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t...
Yieldbot Hires Joel Hall as VP, Product
Marin Software Product Veteran Joins Yieldbot to Advance Automation and Integration its Media Technology Platform NEW YORK— Yieldbot, the industry’s leading media technology for real-time...
Advertisers Ramping Up Use of TV Audience Data to Target Complementary Video Campaigns
– 91% increase in campaigns choosing to target with TV data – 11x increase in number of cross-screen campaigns since last year NEW YORK –...
NYT Grows Digital Revenue 14%, Subscriptions Surpass 1 Million
AdExchanger | The New York Times’ digital business grew both in subscriptions and ad revenue in Q2. Digital revenue grew 14% to $48.3 million because...
zeotap Receives $6.4 Million From Capnamic Ventures, Iris Capital and Prominent Angels To Grow Its Data Platform for Telecom Operators
zeotap, a technology company that helps telecom operators activate and monetize their data assets, announced Series A funding of US $6.4 million from Capnamic Ventures,...
Experian Unveils Extensive Data and Technology Enhancements for Experian Marketing Suite
Experian Marketing Services, a recognized leader in cloud-based marketing technology, unveiled a new, more predictive and addressable Experian Marketing Suite for nearly 1,000 marketers at...
