Week in Review: Digital ‘oomph’ for Indonesian SMEs
Indonesia is giving SMEs more digital tools to succeed, while Malaysia gets a welcome US$233mil investment boost from an MNC long established in the country....
Tagged: online marketing news asia
Indonesian SMEs Part III: Views from the ground
Indonesian SMEs have heard the call to go digital, but heeding it is an entirely different matter, reports Masyitha Baziad. Via DNA
Swrve Completes $30 Million Financing Round and Acquisition of adaptiv.io
Capital and acquisition to expand Swrve’s leadership in the mobile marketing engagement space San Francisco, CA – Swrve, a leader in the mobile marketing engagement space,...
Vibes Recognized In New Mobile Engagement Automation Report
Independent Research Firm Cites Vibes in Vendor Overview That Also Includes Adobe, IBM, Oracle and Salesforce along with 15 Others CHICAGO – A new report...
Navigating the new world: IoT security Part II
With the Internet of Things (IoT) fast becoming the default setting of our professional and personal lives, more attention needs to be paid to security....
How Frito-Lay Levels The Playing Field Between TV, Digital And Offline For NFL Promos
AdExchanger | Frito-Lay, the $14 billion chip-and-dip division of PepsiCo, wants to engineer 360-degree marketing programs. Ram Krishnan, CMO of Frito-Lay North America, recently outlined...
ChoiceStream Unveils Political Programmatic Offering for the 2016 Election Cycle
ChoiceStream allows political candidates and campaigns to use digital advertising to pinpoint, reach and engage voter blocs who are hard to reach with key messages...
Singapore’s Hive to bring data science goodness to the people
The Infocomm Development Authority of Singapore (IDA) has launched IDA Hive, the new home for the Government’s Digital Services team, and will house almost 100...
Digital disrupters twice more profitable: CA Tech survey
The phrase ‘digital transformation’ is being bandied about as the framework for a future of improved productivity and lower cost, and a recent CA Technologies...
Crack the Nut at the Ad Tech Casino
Do you ever feel like you’re rolling dice with your ad tech? Every day, publishers are experimenting and gambling — each hoping to discover a...
Malaysia’s annual #MyCyberSale sees 75% increase in volume
MDeC said that its annual online sales, #MyCyberSale, recorded RM117.7 million in Gross Merchandise Volume (GMV) this year, a 75% increase from last year, with...
Week in Review: Jokowi’s US visit will boost Indonesian ecosystem
Indonesian President Joko ‘Jokowi’ Widodo is heading to the US and of course, Silicon Valley, next week. DNA founder Karamjit Singh shares why that is...
Marketers Won’t Get Transparency From Partners Unless They Demand It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
DMP 4-5-6
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
adjust Raises $17M in Funding from Highland Europe to Become the Unified Mobile Data Platform
– Highland Europe led the $17M round – adjust processes over 1 petabyte (1,000 terabytes) of mobile data every month – Funding accelerates adjust’s mission...
Mudah.my to fend off rivals with ‘one simple approach’
As Malaysia’s largest online marketplace, with products and services in over 50 categories, Mudah.my is facing competition on all fronts. Its new CEO is unperturbed...
