From Polling Station to Ad Campaign: Marketing Lessons from 2016’s Political Surprises
Landmark political events were seen on either side of the Atlantic last year, with the EU referendum and the US presidential election. Results for both...
Tagged: online marketing news asia
BBDO Singapore’s GM takes on MD role at Proximity London
Joe Braithwaite, General Manager of BBDO Singapore, will be transferring within the network to Proximity London, where he will be filling the role of Managing...
Ad Dollars Help Fuel Proliferation of Beacons and Proximity Sensors
Beacons and other proximity sensors those small devices that communicate with mobile apps in physical environments just keep sprouting up all over the place. Their...
When Navigating The Complex IoT Channel, Marketers Need To Think Big But Focus Narrowly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
If Marketers Withheld Cash, The Industry Would Change (And There Might Be Less Crap)
AdExchanger | The Association of National Advertisers voted “transparency” as 2016’s marketing word of the year. Although this year is still young, “crap” is shaping...
Publicis.Sapient Expands Role of Nigel Vaz to be Global President for DigitasLBi
Boston — Publicis.Sapient, part of Publicis Groupe [Euronext Paris: FR0000130577, CAC40], announced an expanded role for Nigel Vaz, naming him Global President for DigitasLBi. In...
Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game
Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign. Its “Disruptive...
Rubicon Project Deepens Product Leadership Bench with Addition of Mobile and Messaging Veteran to Lead Mobile App Monetization
Bill Wolfe Named Vice President of Product Management for Mobile Apps LOS ANGELES – Rubicon Project (NYSE: RUBI), which operates one of the largest advertising...
How Pizza Hut Bakes A Multiscreen Super Bowl Strategy
AdExchanger | Pizza Hut set a record during last year’s Super Bowl when it sold $12 million worth of pizza through digital channels. This year, it...
Flush with investment cash, online resale startups enter an international growth race
Venture capitalists and fashion startups don’t always see each other eye-to-eye — but investors are currently placing big bets on one fashion-tech sector: the online resale marketplace....
Top Ranked Intimate Brands Continued to Outperform S&P and Fortune 500 Indices in Revenue and Profit Over Past 10 Years, According to MBLM’s Brand Intimacy 2017 Report
Apple Ranked Most Intimate Brand, Followed by Disney and Amazon Escapist Brands Performed Well Due to Melancholy Mood NEW YORK — The top ranked intimate...
Toyota Revs Up With Hypertargeted Video
AdExchanger | Toyota is putting video behind the wheel. On Monday, Toyota, working with VaynerMedia, launched an online video-centric ad campaign to promote its 2017...
Advertisers, Ditch The Duct Tape And Focus On Quality
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Slate Expands Subscription Program Due To Post-Election Membership Bump
AdExchanger | Fake news flourishes with easy access to programmatic revenue. Real news doesn’t. The online pub Slate – in the real news category –...
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
zvelo Unveils Free Bot Detection Platform That Quickly Identifies Fraudulent Web Traffic
Bot detector provides full visibility into which webpage impressions are invalid, low quality, or non-human – all for free Greenwood Village, Colorado – zvelo, the...
