Two smart devices to control diabetes
Given that control is the key to saving diabetics’ lives, Ong Kai Kiat looks into how digital technologies can help. Via DNA
Tagged: online marketing news asia
Nearly half of Asian businesses have no digital strategy
Despite all those catchy slogans and taglines – such as ‘data is the lifeblood of the business’ or ‘data is the new electricity of the...
Adblock Plus Passes 100M Users; Digital Video Measurement May Not Be Strict Enough
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Over The Fence Adblock Plus (ABP) surpassed 100 million users, cementing its position as...
Flattr & Adblock Plus Collaborate to Fix 27-Year-Old Flaw in World Wide Web
Launch ‘Flattr Plus’ to restore the Internet’s original payments capability Flattr, the content-funding tool that already paid 30,000 creators since 2010, and Adblock Plus, the...
Visible Measures Offers the Industry’s First 100% Fraud-Free Solution for Video Advertisers
Video Analytics & Advertising Technology Provider Guarantees Solution to Unburden Advertisers from Industry-Wide Ad Fraud Issue BOSTON – Visible Measures, the leader in content advertising...
The Dark Arts Of Second-Price Auctions
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Global Expansion: adjust Opens Four New Offices Within Two Months – Including First Branch in Latin America
Berlin and San Francisco – adjust, one of the world’s leading mobile attribution and analytics companies, announces the aperture of two new global offices, one...
Data and Analytics Hit the C-Suite: Now Even CEOs Grabbing the Reins
Data and analytics capabilities aren’t just the concern of IT folks and professionals down a rung from the C-Suite. Now that big data has been...
Adblock Plus Plans Its First Monetization Offer Beyond Its Controversial Whitelist
AdExchanger | The German startup Eyeo GmbH, which owns Adblock Plus (ABP), debuted a partnership Tuesday with Sweden-based micropayments provider Flattr in which ABP users...
ViewQwest and NSfocus launch ‘clean pipe’ defence against DDoS attacks
ViewQwest has launched its DDoS Protection Service that defends the networks of any business with an online presence against (Distributed Denial-of-Service) attacks. Via DNA
How Variety Went From Digital Flop To Boffo
AdExchanger | Four years ago, Hollywood trade pub Variety Magazine was aging and under threat. A paywall pushed Variety.com’s traffic dip to fewer than 1...
StreamGuys Expands Podcast Publishing, Monetization and Statistical Toolset for SGrecast Software
New podcast editing features in SaaS-based platform streamline publishing workflows and enable deeper integration with targeted advertising ecosystem BAYSIDE, CALIFORNIA — StreamGuys will simplify podcast...
Header Bidding: Not Just For Publishers’ Benefit
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Comic: The Mobile Canopy
AdExchanger | A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis...
GroupM’s Interaction 2016: Viewability, Fraud, Ad Blocking and Mobilization Require Industry Solutions For $160B Global Digital Ad Market
Insights from 45 Markets Reveal Opportunities and Challenges for Reaching 2.3B Online Consumers NEW YORK and LONDON – GroupM published Interaction 2016, an annual report offering insights...
Videa Boosts Programmatic TV Scale with Sell- and Buy-Side Partners
Inks New Deals with: Television Station Groups Raycom and the E.W. Scripps Company, DSPs TubeMogul, The Trade Desk and VideoAmp and Media Tech Company 4C...
