Signal To Noise: Finding False Positives In Media Measurement
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: online marketing news asia
Adslot Launch Major Platform Enhancement – ‘Custom Products’
MELBOURNE, Australia – Adslot, the market leader in Automated Guaranteed media trading technology, is proud to announce the recent launch of “Custom Products”, a major...
Boiling Down Rebategate, With An Eye Toward Equilibrium
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
HK’s OpenPort wants to fix Indonesia’s archaic logistics sector
While the Indonesian Government is trying to reduce logistics cost with policy reforms and by accelerating infrastructure development, HK-based digital logistics startup OpenPort is attempting...
Ruler Analytics Re-Provides What Google Analytics Won’t
Ruler Analytics, the visitor level marketing analytics and call tracking provider, has launched Ruler Re-Provided to bring back the keywords marketers can’t get elsewhere. The...
Digital Video Can’t Thrive Until We Resolve Its Data Challenges
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Ben Reid,...
Week in Review: Should the CEO be a chief pivoting officer?
Patrick Grove’s Wild Digital and its stellar cast of speakers captures the attention of Karamjit Singh, would like to see competitors to some of Grove’s...
Elasticiti Announces New Analytics Solutions for Media Companies
Solutions are designed to help data-driven departments answer their most pressing business questions and accelerate their analytics roadmaps by providing technical skills on an as-needed basis...
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
We completely f**ked up in our first 8yrs: Catcha’s Patrick Grove
It took Catcha eight years of stumbles before it finally found success said cofounder Patrick Grove, who also listed the 5Ps of building a disruptive...
Growth Market: Mobile Marketers Shifting Focus to Gaming for Good Reason
With the casino industry outlook appearing more optimistic now than in recent years, it’s no surprise that the global online gambling market is also expected...
Fractured Governance Handicaps Use Of First-Party Data
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
UK Publishers Facing ‘Digital Tipping Point’ According to Latest Report from AOP and Deloitte
Findings from the Q1 2016 Digital Publishers Revenue Index (DPRI) reveals UK publishers have seen digital revenues rise by 62% in the last four years...
Week in Review: Adapting to the digital reality
The upside of technology advancements and innovation are well known and this week, Karamjit Singh ponders the dire consequences of life going increasingly digital and...
Industry-First Multicultural Data-Driven Programmatic Advertising Solution, Mosaico Trading, Launches to Provide Access to Young and Diverse Audiences on Demand
New Digital Platform Provides Access and Insights into Young and Diverse Audiences Across Univision Communications Inc.’s Investment in FUSION and El Rey as well as...
Gartner: 24 Percent More Spending on In-App Transactions Than on Upfront App Payments
According to an insightful new report from Gartner, mobile app users spend 24 percent more on in-app transactions than on upfront app payments. The findings...
