New insights and ‘Advanced Targeting’ tool allows predictive targeting of lucrative market, as eBay reveals shift in shopping mind-set London: eBay Advertising has revealed that...
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
AdExchanger | Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns...
Some interesting digital moves and outstanding additions to What’s Next are on Karamjit Singh’s mind this week. Via DNA
DNA continues its weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. This week, we look...
AdExchanger | Advertisers’ concerns around viewability and fraud are slowing down spend on digital advertising, said Daryl Simm, chairman and CEO of Omnicom Media Group...
Unified dashboard uncovers new monetization opportunities, provides greater insight into traffic and streamlines reporting NEW YORK – 33Across, a global publisher monetization platform, announced a...
Pos Logistics has begun an extensive digital transformation exercise in the runup to a 2020 IPO, and you wouldn’t believe some of the issues CEO...
Initiative follows a comprehensive review of invalid traffic and user anomalies Philadelphia, PA – Goodway Group, a managed services programmatic media firm serving hundreds of...
Dr Mubbashir Iftikhar, head of digital transformation at KPJ Healthcare, is the latest business leader from a brick-and-mortar company to join the stellar cast of...
Snapchat has long been synonymous with teens and young users, enjoying consistently strong growth among 16-24s. But the latest data from GlobalWebIndex shows that Snapchat...
Multiplatform music solutions provider Stingray Digital Group Inc announced it has opened its Asia Pacific regional headquarters in Singapore. Via DNA
Publishers Control & Customize the Full Audience Experience Using New Self-Serve ConvertMedia Studio New York, NY – ConvertMedia, the high impact breakthrough video ad solution...
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by James Curran,...
AdExchanger | For many in the native space, the always-on-the-horizon prospect of the Promised Land has been a hard sell to other digital stakeholders. And...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/07/2016
In a move that is intuitive yet innovative, Cricket Wireless achieved internet fame by making use of a trend that’s already taken strong hold of...
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