Hairy scary! How marketing helped Trump win
Opportunistic nostalgia politics underestimated again. Four Dutch general elections ago, a grumpy old man from The Hague starred in a commercial for CêlaVíta potatoes. Based...
Tagged: online advertising
PulsePoint Launches First Customized Programmatic Ad Platform for Healthcare
PulsePoint Launches the First Health Programmatic Advertising Platform Focused on Solving Problems for Healthcare Marketers Healthcare Veteran, Chris Neuner, Brought on to Lead PulsePoint Health...
Publicis merges Sapient & Razorfish globally
Publicis.Sapient, part of Publicis Groupe, has merged SapientNitro and Razorfish to form SapientRazorfish to better fuse the experience and technology capability across the two businesses...
SapientNitro And Razorfish Merger Busts Silos, Scales Digital Across Publicis Groupe
AdExchanger | Publicis Groupe has merged digital agencies SapientNitro and Razorfish, it announced Thursday. The combined agency, SapientRazorfish, will sit under the Publicis.Sapient umbrella, which...
Publicis Merges Digital Shops SapientNitro and Razorfish, Creating SapientRazorfish
Publicis Groupe’s Publicis.Sapient has merged the digital agencies SapientNitro and Razorfish to create the new global entity SapientRazorfish. SapitentNitro CEO Alan Wexler will lead SapientRazorfish...
Y&R Philippines hires Randy Aquino as CEO
Y&R has appointed seasoned adman Randy Aquino as the new Chief Executive Officer of Y&R Philippines, effective December 2016. Mr Aquino returns to advertising, and...
NAB Announces Record-Breaking Attendance for 2016 NAB Show New York
NEW YORK – The National Association of Broadcasters (NAB) announced preliminary registered attendance of 15,404 for the 2016 NAB Show New York. The event was...
The Year’s 5 Biggest Challenges and Trends in Marketing
As 2016 rapidly winds to a close, Daniel Brzezinski, CMO & VP of Marketing & Product Development at GetResponse, recently shared with MMW what he...
Trump Did Have A Paid Media Strategy, And It Focused On Facebook
AdExchanger | As many have pointed out, Donald Trump won the presidency while spending a fraction of what Hillary Clinton did on ads and technology....
What Will The 2018-2020 Political Advertising Landscape Look Like?
AdExchanger | “AdExchanger Politics” is a weekly column tracking developments in the 2016 political campaign cycle. Today’s column is written by Jordan Lieberman, politics and...
Is Ad Tech Good For Your Health?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Apple Said to Be Exploring AR Smart Glasses in Wearables Push
Apple is weighing an expansion into digital glasses, a risky but potentially lucrative area of wearable computing, according to people familiar with the matter. While...
Michael Pennington Appointed Vice President, Digital and Ad Sales, NBCUniversal International Networks
LONDON: NBCUniversal International Networks (NBCUIN), the international channels’ division of NBCUniversal, announced the appointment of Michael Pennington to the newly created role of Vice President,...
High shipping costs, users researching: Key reasons for cart abandonment
Users just researching sites (34 per cent) and shipping costs or times not being acceptable (18 per cent), are some of the key reasons why...
Instagram adds Boomerang & Mentions to Stories
Instagram’s Stories got three new updates as it added links, Boomerang and Mentions in a bid to move ahead of its rival Snapchat. All users...
IAB Tech Lab Launches Technology Compliance Program to Validate Companies That Uphold Key Industry Standards
LogoBar Enterprises Receives First Tech Lab Compliance ‘Seals of Approval’ for Adherence to VAST/VPAID NEW YORK – The IAB Technology Laboratory launched the IAB Technology Compliance...
