AOL, Publicis expand ad alliance for programmatic video, Linear TV
Publicis Groupe’s VivaKi to sync with AOL Platforms as a preferred partner for programmatic video, including private video marketplaces AOL and Publicis Groupe are expanding...
Tagged: online advertising
Data pick of the day: 12% global mobile audience uses Viber
Highlights of 2014 have been big acquisitions in the internet world, with Facebook snapping up WhatsApp, Amazon shelling out for Twitch and Microsoft adding Minecraft-creators...
Should Publishers Choose Mobile Apps Or Mobile Web?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Data pick of the day: WeChat tops the list of messaging apps
With WhatsApp and Snapchat continuing to make the headlines each week, Global Web Index takes a look at the relative popularity of mobile messaging apps....
Digital OOH Sellers Automate, But Resist RTB
Digital out-of-home (OOH) ad sellers are looking for a boost from ad tech, but obstacles remain if the marketplace is to ever resemble online advertising....
Mobile Is The Beast
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How Real-Time Advertising Can Disrupt Your Competitors
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
#sowhoknew: iOS 8 – never judge a book by its cover…
Apple released the much-vaunted iOS 8 overnight. After eagerly downloading the massive 1GB update, I was keen to see the differences. After over an hour...
Facebook Marketing Boss Shares Three Lessons for Brands
Even a 29-year marketing vet like Gary Briggs has a few things left to learn. Facebook’s CMO, whose previous stints span Pepsi, IBM, eBay and...
Digerati50: The humble dotcom survivor
Digital News Asia (DNA) continues a weekly series that profiles the top 50 influencers, movers and shakers who are helping shape Malaysia’s Digital Economy. These...
WPP Agency Maxus Names Jonathan Adams Chief Digital Officer
On Thursday, WPP-owned media agency Maxus named former iCrossing executive Jonathan Adams as its chief digital officer. After previous stints at OgilvyOne and The Media...
Achtung, Apple: Users fume at surprise free U2 album
Apple’s iCloud moves in mysterious ways. The iPhone maker is surprising iTunes users this week with free copies of “Songs of Innocence,” the latest album...
Programmatic: A Big Part Of The Future Of Radio
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Kim Kelleher Named Publisher of Conde Nast’s Wired
Kim Kelleher, the former president of digital publisher Say Media, was named VP-publisher of Wired magazine, parent company Conde Nast said Tuesday. The appointment marks...
The struggle to monetise online content facing new challenges
If changing social behaviour and content consumption is not enough to deal with, traditional and online media companies now have to figure out how to...
An MVP Can Score Programmatic Payback
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
