Technology Provides Brand Engagement And Verifies Actual Human Presence LOS ANGELES, CA – PK4 Media, a performance-based digital media company, announced the availability of an...
As we announced some weeks ago, we are launching our ExchangeWire Research offering this quarter. ExchangeWire Research will provide business-critical data and insight into programmatic...
Services of the instant messaging app WhatsApp were banned for users who also has third party services such as WhatsApp + or WhatsAppMD on their...
London, UK – Sizmek (NASDAQ: SZMK), a leading open ad management company for advertisers, agencies and publishers worldwide, today announced that it has been awarded...
Turn, the online advertising company that has been criticized for using a tracking method designed to serve targeted advertisements to Verizon mobile customers, is doing...
Jake Piasecki Joins as CRO of Media Solutions; Chris Kiriakatis Joins Agency Development Team NEW YORK – Tremor Video, Inc. (NYSE:TRMR), an advertising technology company...
MyEG, one of the largest publicly-listed tech companies in South-East Asia, has come out in an attempt to clear the air over its appointment as...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 17/01/2015
Verizon’s foray into the digital ad business isn’t going all that smoothly. Turn, a partner in the carrier’s mobile-tracking offering for advertisers, was cited in...
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
DNA’s Singapore editor Gabey Goh stacks up Malaysia and Singapore against each other, finds there are not many differences … except for a key one....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/01/2015
The New York Times’ 20 most-popular stories of 2014 included two from its news-explainer section The Upshot: “Where Are the Hardest Places to Live in...
Dynamic Geo Fencing and Upgrades to V-Circular Personalize Video Ads to Drive In-store Sales NEW YORK – Eyeview, the leading online personalized video advertising platform,...
Can BitTorrent – often regarded as the de facto file sharing protocol for online content piracy –achieve the legitimacy to attract brand advertisers? While that...
China is a market on the programmatic verge – Magna predicts that China and Japan will surpass the UK programmatic ad market by 2017 – and Alibaba...
Mobile marketers will be able to leverage the power of adaptiv.io‘s proprietary rules engine within Apsalar’s mobile measurement platform to intelligently send their user data...
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