We Need To Fix The Ad Tech Talent Drought
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Tagged: online advertising
Lattice Engines Taps Madison Logic Data to Drive Predictive Applications With Powerful B2B Intent Data
Partnership Provides Lattice Customers With Insights to Predict the Buyer’s Journey and Improve Account-Based Marketing NEW YORK, NY – Madison Logic Data, the largest B2B...
Too Cold to Go Outside? A Startup Will Deliver Vogue to Your Door in Minutes
Too cold or lazy to visit a newsstand to buy Vogue’s March issue? Well, lucky for you, cold, lazy person, a startup called Postmates will...
Smart AdServer Plans to Become Independent to Gain New Momentum
PARIS – Smart AdServer, direct and programmatic advertising platform, plans to partner with Cathay Capital Private Equity. The investment fund, active across the United States,...
Digital Ad Attribution: Treat It Like A Billboard
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Viewability Is Good, But Engagement Is The Better Metric
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Grant Brown, co-founder and...
Comic: Verifying Viewability
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… Via: AdExchanger
InMobi and Starcom MediaVest Group Announce European Partnership
Industry-leading strategic partnership to drive mobile advertising across Europe London, United Kingdom – InMobi, the world’s most powerful mobile advertising platform and Starcom MediaVest Group...
Location-Based Advertising: What Role Can Publishers Play?
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Samantha Price, director of...
Failed 1999 Merger Paved Way For Facebook Dominance, People-Based Marketing
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Nativo Announces Appointment of comScore CEO Serge Matta to Board of Directors
Industry veteran with deep experience in digital technology and online media brings fresh perspective to leading native advertising technology company LOS ANGELES — Nativo, the...
Wunderman gives its clients something to play with this CNY
Wunderman is ram-ping up for Chinese New Year with two interactive 3D campaigns aimed at marketers in Taiwan and China. In a Chinese-language-dominated society like Taiwan, ‘Wunderman’...
Micromax turns to Bollywood to give India Cricket World Cup anthem
In India, one’s language changes every hundred kilometers, but one of the few things that brings its diverse cultures together, is the love for ‘cricket’ & ‘music’....
Soft Space levels up, out to transform entire payment landscape
Malaysian digital payments startup Soft Space International Sdn Bhd is gearing for 2015 to be a red-letter year with a number of new solutions –...
What’s Hiding Behind That Iframe?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Colgate, MINI Talk Digital’s Impact On TV Planning
A global consumer packaged-goods giant and specialty automotive company have very different digital aspirations. For toothpaste brand Colgate-Palmolive Co., its target demographic is everyone. “How...
