ADARA Introduces New Predictive Analytics Products
Leveraging its Unique View of the Complete Consumer Travel Booking Cycle, ADARA Expands its Magellan Platform to Help Companies Architect their Products, and Better Understand...
Tagged: online advertising
Fraud And Data Ruptures Could Spark A Consumer Revolt
Fatemeh Khatibloo, principal analyst at Forrester, will appear at AdExchanger’s CleanAds I/O conference on June 3, an event addressing inventory quality and supply chain issues...
For Publishers, TV Requires A Balancing Act
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Reed Barker, vice president...
VML India awarded digital mandate of Wendy’s India
VML India has been awarded the Digital Agency of Record responsibilities by Wendy’s India, after a multi agency pitch. Wendy’s, an American brand of burger...
It’s Back to School for Mobile Marketing Students
Want to go to school? For free? If you want to learn about mobile marketing, now you can. Swrve, a global powerhouse in mobile marketing...
G/O Digital Teams Up with Entrepreneur to Reveal What SMBs Need to Expand Investment in the Digital Space
PHOENIX and IRVINE, Calif. – G/O Digital, the leader in local, integrated marketing, in partnership with Entrepreneur magazine released its latest research report: Crossing the Digital...
We Need Trust In Every Layer Of The Digital Ad Taxonomy
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Video Is Consuming The Digital Ad Industry
“The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Daren Trousdell, CEO at OneUp...
Headway Digital Brings Mobile Ad Platform MoBrain™ to AppsWorld North America
Miami, FL – Headway Digital (www.headwaydigital.com), the online ad industry’s global programmatic media company, will be bringing the most powerful mobile advertising platform, MoBrain™, to...
Tealium Delivers 100% Growth in Q1 2015 and Enhances Customers’ Ability to Power the Real-Time Enterprise
Tag management leader reports organic sales growth of 100 percent year on year as global organisations harness the power of first-party data and real-time action...
The Pool Invites Users to Dive In and Escape From Online Clutter
Billed as being “For women who are too busy to browse,” new U.K. digital platform The Pool is already achieving 60% click-through rates on its...
#digivine: FMCG ecommerce – not going anywhere!
Look at India around you, and you will see a land of extremes. The FMCG (fast moving consumer goods) category in India is a replica...
Three years after Singapore, Yelp finally enters Malaysia
Online classifieds and review website Yelp.com has officially launched in Malaysia, three years after it entered the South-East Asian market via Singapore in 2012. Edwin Yapp...
InMobi and Sky Media Announce Exclusive Partnership to Bring Premium Mobile Audiences to UK Brands
Partnership enables advertisers to utilise the InMobi Audience Platform across Sky Mobile properties, attracting 20.7m monthly unique users InMobi, the world’s leading mobile advertising platform,...
Chartbeat Doubles Down On Attention With $15.5M In Funding, Launches Engagement Tools
An attention economy solves for viewability. That’s the thinking at real-time analytics firm Chartbeat, which announced $15.5 million in Series C cash on Wednesday, bringing...
Nielsen Rolls Out Multitouch Attribution System Using Krux
Nielsen unveiled a multitouch attribution (MTA) system Wednesday designed to help marketers optimize spend across all channels, from digital to television, using both Nielsen and...
