SEA Games: Football is the most associated sport
Football has been the sport most associated with the SEA Games which kicked off in Singapore on June 5. The 28th SEA Games are being...
Tagged: online advertising
Leading B2B Marketing Solutions Company MultiView Backs ProgrammaticAdvertising.Org
Publication Dedicated to Arming Marketers With Programmatic Insight, Enabling Smarter, More Efficient Advertising Decisions DALLAS, TX – MultiView, the fearlessly creative provider of inspired marketing...
Smart Cities May Be A Godsend For Data-Driven Marketers – If They Maintain Trust
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
OpenX Rises to #1 in Pixalate Global Seller Trust Index For Real Time Bidding
#1 In Inventory Quality for Fourth Consecutive Month LOS ANGELES & NEW YORK – OpenX, a global leader in web and mobile advertising technology, announced...
In Buying Visible World, Comcast Exerts More Influence On The Demand Side
Comcast’s plan to acquire Visible World, announced late Thursday, will deepen its addressable TV prowess, but the real target might be Visible World subsidiary AudienceXpress...
Komoona’s Yield Optimization ‘RTB Router’ Helps Publishers to Better Monetize their Content in a Programmatic Buying Environment
Integrated with all major Supply-Side Platforms and Exchanges, Komoona’s fully automated publisher-side technology applies machine learning to understand and react to the behavior and patterns...
Clutch Survey: Are Small Businesses Missing the Boat on Social Media Marketing? (Plot Spoiler: YES)
Fresh news from a recent survey by Clutch reveals what many people already know: too many small businesses are missing the boat when it comes...
Facebook introduces Facebook Lite app
Facebook has launched a new Facebook Lite app for Android phone which would work better in areas where the network is slow or the bandwidth...
Apple to Start Selling Watches in Stores
Apple will begin selling some Apple Watch models in retail stores in two weeks. The company also will make the watch available in Italy, Mexico,...
XAPPmedia Raises $3.8 Million to Expand Interactive Audio Services for Internet Radio Publishers
Private funding round supports deployment of interactive audio services to pure play and streaming radio providers WASHINGTON – XAPPmedia, provider of the first interactive audio...
Programmatic Price Competition Grows For Auto Marketers
The auto industry, ever competitive when it comes to traditional advertising, has brought that competition to programmatic buying. By leveraging data from car makers and dealers, brands are...
GroupM Appoints David Grabert as Global Director of Corporate Communications
NEW YORK – GroupM announced it has named David Grabert as Global Director of Corporate Communications. In this role, he will lead strategic external and...
Why physical stores are here to stay in SG
About 56 per cent of Singapore’s shoppers claim that they prefer shopping at physical stores rather than online. According to a recent infographic released by...
Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So
Since Time Inc. became an indepedent publicly traded company last June, executives at the nation’s large magazine publisher have tried to convince Wall Street investors...
Vizeum wins media mandate for IKEA
Vizeum has been appointed to manage the media planning and buying across offline and digital for IKEA in Singapore, Thailand and Malaysia. Vizeum will start...
Ashok Lalla quits Infosys; turns digital advisor to brands
After three years as Global Head – Digital Marketing for the USD 8 billion Infosys, Ashok Lalla has decided to quit the Company. Starting June,...
