‘Ad Tech Personality of the Year’ Shortlist Announced
With ATS London (now sold-out) just a matter of days away, we are announcing our short list for our first ‘Ad Tech Personality of the...
Tagged: online advertising
Rubicon Project’s Direct Order Automation Business Surges More Than 150% YoY
More Than 2,500 Buyers and Sellers Adopt Industry’s First and Only Direct Orders Platform LOS ANGELES – Rubicon Project (NYSE:RUBI), a global technology company powering...
See the Spot: Verizon Delivers ‘Connections That Matter’ in New Brand Campaign
Verizon last week got a new logo, and now the company is making a big brand push to illustrate its new identity. The company’s latest...
UK publishers disappointed by Apple News delay
U.K. publishers may have to wait a bit longer to test the much anticipated Apple News app as the tech giant is reportedly delaying its rollout...
5 Steps for Taming your Discrepancies Monster!
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
Phone Carriers Asked to Block Ads From Consumers’ Data Charges
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the...
Week in Review: Small fish will eat the big fish
Catcha Group’s Wild Digital conference really got DNA founder Karamjit Singh excited, especially with its belief that ‘small fish’ will eat ‘big fish’ – and...
DNA on BFM: Catcha’s Wild Digital scores home run
The podcast from this week’s Tech Talk show on BFM Radio, featuring DNA founder Karamjit Singh. Via DNA
Dear Millennial: It’s Time to Break Up with Your Beer Can
Sure, glass may be less convenient than paper, plastic or aluminum — and it breaks. But the Glass Packaging Institute wants to change some of...
Protein Launches Tide, a New Social Media Visualisation Tool Pioneered at Cannes Lions
Stella Artois, Converse and Grafik are amongst the first clients. Protein today launches Tide – a new social visualisation tool built for brands who want...
Upstart E-Tailer Urban Ladder Prefers Smarter Segmentation To Rating Points
AdExchanger | CPG brands are the big TV spenders, but ecommerce and subscription startups like Gilt and Birchbox are coming on strong. Take Urban Ladder,...
AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price
AdExchanger | AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform...
Asia at the start of the API Economy curve: MuleSoft VP
Businesses looking to capture and engage customers need to rethink their approaches to digital and mobile, and will have to look into what is being...
Doing Business In The Shadows Cast By Walled Gardens
AdExchanger | Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality...
Growmobile Debuts Instagram Advertising, Expanding Opportunity for Marketers to Reach Engaged Mobile Consumers
TEL AVIV, Israel & PARIS – Growmobile, Perion’s social and mobile marketing division, announced the support of Instagram advertising through its mobile user acquisition platform....
DMP 1-2-3
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
