Apple Gives Video Publishers An Early Holiday Gift: Search
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: online advertising
Singapore’s Hive to bring data science goodness to the people
The Infocomm Development Authority of Singapore (IDA) has launched IDA Hive, the new home for the Government’s Digital Services team, and will house almost 100...
comScore Announces Its Bid Ratings™ Solution is Now Live in Eight Industry-Leading Programmatic Buying Platforms
Trusted comScore quality attributes now available for pre-bid programmatic decisioning globally RESTON, VA – Today, comScore, Inc. (NASDAQ: SCOR), a global media measurement and analytics company,...
Digital disrupters twice more profitable: CA Tech survey
The phrase ‘digital transformation’ is being bandied about as the framework for a future of improved productivity and lower cost, and a recent CA Technologies...
Brands And Agencies Should Practice Safe Advertising With Google
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Facebook promises to kill those annoying Candy Crush notifications
Now that Facebook has finally created a “dislike button,” it’s moving on to more pressing issues. Like Candy Crush Saga invitations. The ubiquitous notifications from your...
Crack the Nut at the Ad Tech Casino
Do you ever feel like you’re rolling dice with your ad tech? Every day, publishers are experimenting and gambling — each hoping to discover a...
Malaysia’s annual #MyCyberSale sees 75% increase in volume
MDeC said that its annual online sales, #MyCyberSale, recorded RM117.7 million in Gross Merchandise Volume (GMV) this year, a 75% increase from last year, with...
What’s the Point of Video Ads If No One Can See Them?
Viewability standards have recently come under scrutiny again. But how can we make sure that ads are actually seen by the audience? For Justin Taylor,...
News Corp Australia & Outbrain enter 3-yr partnership
News Corp Australia has signed an exclusive three-year output deal for content recommendation with content discovery platform Outbrain. The new partnership will see News Corp...
Notification: The Post App World Revealed
Hold on to your seats. Digital advertising is going to change again, as another consequence of the consumer shift to mobile… I’ve just begun to...
Week in Review: Jokowi’s US visit will boost Indonesian ecosystem
Indonesian President Joko ‘Jokowi’ Widodo is heading to the US and of course, Silicon Valley, next week. DNA founder Karamjit Singh shares why that is...
IAB Appoints Joe Laszlo Vice President Of Industry Initiatives
New Role Builds On Laszlo’s Extensive Experience in Mobile and Digital Media & Marketing NEW YORK, NY – Today, the Interactive Advertising Bureau (IAB) announced...
Marketers Won’t Get Transparency From Partners Unless They Demand It
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
BBDO helps chocolate brand Dove experiment with ASMR videos
Chocolate brand Dove has launched the first ever ASMR (Autonomous Sensory Meridian Response) video to let consumers feel the silkiness within. For many years, Dove...
DMP 4-5-6
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
