#sowhoknew: Why failure is the key to success
In the movie Apollo 13, the NASA flight director is famously quoted as saying, “failure is not an option”. Well, in business, there are so...
Tagged: online advertising
Viacom hires Amit Arora as VP – Strategy and Business Development, Asia
Viacom International Media Networks (VIMN) has appointed Amit Arora as Vice President of Strategy and Business Development, Asia, with immediate effect. Mr Arora will be...
People can’t stop searching for the ‘East Coast blizzard’ online — and other stats
There’s a massive blizzard affecting 75 million people across East Coast this weekend, just in case you didn’t hear. With warnings like “a direct hit” and “paralyzing”...
MediaMath and Adform Announce Global Partnership and Demonstrate Industry Collaboration
Adform¹s integration into MediaMath’s Deal Discovery tool boosts premium programmatic supply and attracts brand advertisers. London, UK: MediaMath, creator of the TerminalOne Marketing Operating System®...
It’s A Seller’s Market
AdExchanger | “The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jay Friedman, COO...
Social ROI: The Need For Measuring Long-Term Investment
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
The Next 8 Years Of Ad-Tech Is About Direct To Advertiser Sales Technologies And Empowering Sales Teams With Better Software
Over the last 8-years, advertising technology companies have largely been focused on optimizing Real-Time Bidding paradigms and platforms to “maximize” the value of display advertising...
Deep-Web Spelunker Vocativ Is Jumping Headfirst Into Television
Vocativ’s top executives are excited about the debut of its eight-episode series on Showtime, “Dark Net,” this Thursday at 11 p.m. ET. But the digital...
RTB Realities Complicate The Future Of Programmatic Direct
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
New Mail-able Virtual Reality Viewer Takes On Mass Content Delivery
VR Card™ takes on mass virtual reality content delivery with a high quality mail-able viewer. The VR Card™ will help businesses distribute fully customized, immersive...
Second-Party Data: Not Second Rate
Over the last year, first-party data has often taken centre stage in marketing strategy meetings. Second-party data has been somewhat hidden in the shadow of...
Publicis celebrates 90th birthday by investing in 90 startups
Publicis Groupe founded by Marcel Bleustein-Blanchet in 1926, is celebrating its 90th anniversary this year. When it all started in a little Parisian apartment on...
OMD China retains & expands Danone Waters partnership
OMD China has retained Danone Waters China (DWC) after a four-way pitch involving Carat, MEC and Havas. DWC has extended OMD’s services to cover their...
Bad times the best time for digital transformation: Gartner
If there is a good time for Malaysian companies to start embarking on a digital transformation agenda, it would be this year as economic growth is...
Gameloft Advertising Solutions and AppNexus Announce Global Partnership
– Leading Mobile Game Publisher to Leverage the AppNexus Publisher Supply Side Platform – – Partnership Heralds AppNexus’ Growing Mobile Monetization Business New York and Paris –...
Viacom Asia promotes Paras Sharma to Senior VP
Viacom International Media Networks (VIMN) has promoted Paras Sharma to Senior Vice President of MTV & Comedy Central Brands and Digital Media, Asia, with immediate effect. Based...
