Huffington Post CEO Jared Grusd Discusses the Path Forward
On the day Arianna Huffington announced she would leave the news and lifestyle website she is known around the world for, Huffington Post CEO Jared...
Tagged: online advertising
Atlantic Re:think Uses Data To Double Down On Visual Sponsored Content
AdExchanger | Native is a big deal to The Atlantic, where sponsored content will comprise 75% of digital revenue this year. It employs a 30-person...
Marketers Need To Reset Their Pricing Expectations
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
AOL, IAB Lead Effort to Combat Prejudice in Tech Industry
Speaking at a breakfast devoted to diversity issues Wednesday, one AOL employee stood up to raise what he thought was a persistent problem facing minorities...
Revcontent’s Exclusive Partnership with Brainjolt Media Pairs Top Viral Publisher with Industry-Leading Technology and Data Insights
SARASOTA, Fla. – Digital entertainment network Brainjolt, which reaches 33% of US adults each month, has entered an exclusive, multi-year partnership with Revcontent, the world’s...
Winter Is Coming To Ad Tech: Obliteration Not Consolidation
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Programmatic Guaranteed: The Promises And Perils
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Paul Bannister,...
true[X] Partners with BrightLine to Bring Choice-Based Engagement Advertising Technology to the Living Room
Partnership utilizes BrightLine’s TV-centric OTT ad product platform to expand true[X]’s reach NEW YORK – true[X], the leading engagement advertising solution company, announced that it...
Salesforce appoints Mark Innes as General Manager for Asia Pacific
Salesforce has appointed Mark Innes as its new General Manager in the Asia Pacific (APAC) region. In this newly created role, Mr Innes will be...
Can We All Stop Beating Around the Bush When We Talk About Data?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Meredith’s New COO Wants Local And National Media To Share Resources And Data
AdExchanger | Local TV and print magazines don’t share much in common. But as local TV’s digital business grows, and as Meredith’s digital properties need...
SourceKnowledge Launches Cloud-Based SaaS Platform Engage
Full-Stack Model Increases User Acquisition and Optimizes Conversion Value Based on Performance MONTREAL, QC – Performance advertising technology company SourceKnowledge introduced a full featured interface for users...
What Will It Take To Tip The Balance To The App Opportunity?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Marrying Programmatic And Direct Is No Fairy Tale
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Adam Hecht,...
Computational thinking comes to the fore in Malaysian schools
It will be one big leap for Malaysia into the digital economy with computational thinking and computer science being embedded into national education system, writes...
Inside Google’s Quest To Measure Conversions
AdExchanger | Google’s Paul Pellman will speak at AdExchanger’s Omni.Digital conference in Chicago on September 8. Since Google acquired attribution company Adometry two years ago, it has sought...
