The Agency Millennials Are Gonna Be Alright
Kayla Green is digital strategy director at Saatchi & Saatchi LA. For all the hand-wringing about the newest generation of agencies, the industry will be...
Tagged: online advertising
Retailers Go All In on Mobile, Online Marketing for 2013 Holidays
Retailers are ramping up their ad spending in time for the holidays and it will soon be apparent. In fact, ad spending on mobile is...
Five Reasons Men’s Magazines Had a Very Good 2013
For men’s magazines, 2013 was a very good year. Ad pages across the category swelled 13% compared with last year, according to Media Industry Newsletter,...
Mozilla Hires Digital Ad Star Darren Herman To Lead New Content Unit
Mozilla wants to build content personalization into future generations of its products, and has recruited MDC Partners’ Darren Herman to lead that charge as VP...
Kiip’s New Ad Platform Sends Targeted Offers To Users During Mobile ‘Moments’
Mobile rewards and advertising platform Kiip is hoping to put a spin on online offers with its new self-serve platform. Tuesday’s launch of the Kiip...
Hamburger Helper Is Awesome at Twitter. Really.
When you think of Hamburger Helper, which has been around since 1971, you probably don’t think of the Internet. But the General Mills brand of...
Leapfrog Online Launches Leapfrog Marketing Institute to Foster Thought Leadership and Commentary on Digital Commerce
Northwestern University’s Jim Carey Is First Academic Contributor Evanston, IL. – Leapfrog Marketing Institute is a virtual institute focused on providing senior level marketers with...
Bots Are Hot, But Publishers And Advertisers Are Cold To Combating The Situation
Impression fraud has been a major industry problem for a while, but it’s only lately that buyers, sellers and vendors have sought to quantify and...
Are We There Yet? Approaching True 1-To-1
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by Frost...
Comic: Clouds
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Twitter Targeting TV (Again); Matomy Makes Mobile
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Twitter Targeting TV (Again) In a blog post yesterday, Twitter continued its TV-online product...
Are Mobile Marketers Missing The Mark on Consumer Expectations?
It’s the boldest question being posed in the digital marketing arena today: Are mobile marketers missing the mark on consumer expectations? Unfortunately, there’s a fairly...
Holiday Shopping Study Shows That Moms Will Buy More if Presented With Discounts and Deals
Study Contains Key Insights for Retailers Regarding Reaching and Converting Three Generations of Moms via Desktop and Mobile Devices NEW YORK, NY – Adroit Digital, today...
Marketing Ops & Tech Summit
Event Type: Marketing Tech Forum Geographic area: US/North America Wednesday, May 14, 2014 – Friday, May 16, 2014 Sub Headline: How Digital Marketing Works Registration...
Vendors Seek Accreditation As MRC’s Viewable Impression Advisory Lifts
The Media Ratings Council (MRC) is expected to lift its Viewable Impression Advisory by the end of this year, giving marketers a green light to...
Street Fight Summit: Location-Based Ads and the Magic Metric
I was honored to head a panel at the StreetFight Summit a few weeks ago, and I’m not finding it too awkward to watch myself...
