BBDO helps chocolate brand Dove experiment with ASMR videos
Chocolate brand Dove has launched the first ever ASMR (Autonomous Sensory Meridian Response) video to let consumers feel the silkiness within. For many years, Dove...
Tagged: new
xAd & Rubicon Roundtable Demands All Parties Unite to Transform Programmatic Advertising Through Data Accuracy & Transparency
This Tuesday, our very own Rebecca Muir, chaired the Programmatic Roundtable hosted by xAd, the global location marketplace, in partnership with online advertising firm, Rubicon....
In six months, Quartz videos rack up 45 million views on platforms
With the launch of CNN’s Great Big Story and publishers like BuzzFeed and Business Insider before it, the distributed approach has gone beyond the experimental...
Happiness more important than money for Gen Asia: Study
There is a huge disconnect today between how young people view the role of money in their lives, and the age-old practices of financial institutions...
Interpublic reports revenue growth of 7.1% in Q3 2015
Interpublic Group reported a revenue of USD 1.87 billion for the third quarter of 2015, compared to USD 1.84 billion in the third quarter of...
Now, watch YouTube without ads
Video-streaming site YouTube has launched an ads-free service as it introduced the subscription service called YouTube Red. YouTube Red lets will allow users to save...
Mudah.my to fend off rivals with ‘one simple approach’
As Malaysia’s largest online marketplace, with products and services in over 50 categories, Mudah.my is facing competition on all fronts. Its new CEO is unperturbed...
A German View of Programmatic
Has Germany missed the boat when it comes to programmatic advertising – or is it actually a vast growth opportunity? Paco Panconcelli, MD Quantcast Deutschland...
Alibaba creates European inroads to China with London, Milan offices
Chinese ecommerce giant Alibaba is expanding its presence in the European market, with offices in London and Milan. The company called the move “an important step...
Astro may launch more home shopping channels
Astro Malaysia Holdings Bhd may introduce new home shopping channels over the near- to medium-term, as it aims to capitalise on the country’s e-commerce boom....
Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi
This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting and can change the way...
Commoditisation is Cannibalising Differentiation
Hardly a week goes by in ad tech land without news of a partnership or acquisition as companies battle to build the ultimate end-to-end technology...
New iPhones land in Malaysia at the stroke of midnight
Malaysians lined up to purchase their the new iPhone 6S and iPhone 6S Plus at the midnight launch events organised by the country’s four main...
E-Sports: ‘Not Just Another Product Placement’ To Pizza Hut
AdExchanger | It’s probably not a newsflash that the video gaming demographic likes pizza. It’s one of the reasons why Pizza Hut is the inaugural...
AppLift Unveils “AppLift Labs” to Lead the Discovery of Innovative New Mobile Advertising Technologies
Unique Mobile Task Force to Focus on New Product Acceleration BERLIN, GERMANY and SAN FRANCISCO, CALIFORNIA SEOUL, SOUTH KOREA – AppLift, a leading mobile advertising...
Air Jordan and Supreme team up to collaborate on sneakers, break the Internet
Sneakerheads rejoice: The wait is finally over. The long-rumored Supreme x Air Jordan V shoe went on sale today. Good luck getting your feet into...
