Unilever taps Mirum for Rexona in Indonesia
PT Unilever Indonesia has awarded digital marketing duties for Rexona deodorant to Mirum Indonesia, expanding the wide portfolio of brands handled by the digital agency....
Tagged: new
Oppo Singapore plans online smartphone sales in 2016
Oppo Electronics Singapore previewed its new mid-range Android smartphone Oppo R7s recently. DNA’s Keith Liu was there to find out more about the company’s strategy...
#ReThink: Tech startups – Too fast, too furious
Company A is an eight-year-old entity that has been operating at a loss from launch to date. In the last 12 months, it has more...
Extra Bubble Mint explores voice UGC on WeChat
To attract the post-90’s generation and to support the launch of a Bubble Mint flavour, Extra Sugar-free, along with its agencies BBDO and Proximity Guangzhou...
Programmatic advtg grows across formats in ANZ: TubeMogul
TubeMogul, an enterprise software firm for brand advertising, has reported an increase in programmatic advertising activity across all key ad formats in Australia and New...
Gauging SE Asia’s festive mood on Facebook
People across cultures are using Facebook, especially on mobile, to share their favourite festive moments, seek gift inspiration and find the best deals for the...
See the Spot: Old Spice Duo Makes Real Peace After Faux Pax
Isaiah Mustafa and Terry Crews make peace after their recent commercial feud in a new spot for Old Spice from Wieden & Kennedy, Portland, making...
SpotX Hopes ‘Curated’ Marketplaces Will Solve Video PMP Pain Points
AdExchanger | Private marketplaces (PMP) might be great for quality assurance and brand specificities, but sometimes sacrifice scale and audience discovery. Also, they’re tough to...
Programmatic Video – Two’s Company, Three’s a Crowd
Less is more – when it comes to publisher-controlled programmatic advertising. Greg Carroll, UK Country Manager, StickyADS.tv, (pictured below) in this piece talks about the...
Samsung Gear S2 Review: Standout smartwatch
As Samsung gears up to start selling its new round-faced smartwatch in Malaysia this week, DNA”s Keith Liu reviews the Gear S2 smartwatch to and...
Native advertising: single solution for ad blocking
In case you hadn’t noticed, there’s been a huge ruckus around mobile ad blocking recently, and it’s been interesting to watch the finger pointing. Consumers...
TBWA\India appoints Govind Pandey as CEO
In what would be seen as a key step towards the agency’s way forward in India, TBWA\ Group has named Govind Pandey joins as its...
Twine Digital appoints Shard Sharma as COO
Twine Digital has roped in Shard Sharma as Chief Operating Officer. Leading with an entrepreneurial mindset, he is mandated to expand Twine Digital in India...
India’s BW ACCELERATE readies for 2nd batch of startups acceleration
ACCELERATE|ENTREPRENEUR, BW ACCELERATE’s acceleration program is gearing up for the second batch of 20 startups. BW ACCELERATE, an initiative of Digital Market Asia’s parent brand...
Tips & tricks to develop a ‘data’ culture in agencies
As a performance agency, iProspect has always been home to data-savvy advertising practitioners, handling paid search accounts with millions of keywords requires a certain comfort...
Sony embedded a secret message in a new digital video ad
Sony’s latest digital ad for its flagship Xperia Z5 phone may have seemed just like a regular video, but Scandinavian viewers with a bit of an eye...
