Hearst’s new vertical video ads take a vertical cue from Snapchat
Vertical video has become ubiquitous in the world of apps and social media. Now, it’s bringing a new shape to ads as well: Hearst last...
Tagged: new
Foxtel tells Australians to ‘Make it Yours’ in new campaign
Whybin\TBWA Sydney and Foxtel’s in house creative agency, Felix, have launched a major new campaign for Foxtel. Dubbed ‘Make it Yours’, the new marketing push...
Darren Yuen named Carat Malaysia CEO
Carat Malaysia has promoted Darren Yuen to Chief Executive Officer of Carat Malaysia, succeeding Bala Pomaleh who has moved on to pursue other opportunities. A pedigree...
Videology Announces Industry Education and Feedback Portal; Launches With Deep Dive on Ad Fraud
NEW YORK – Videology, a leading software provider for converged TV and video advertising, announced the launch of ‘Videology Labs,’ a two-pronged approach to industry...
Mobile Will Dominate New Advertising Dollars Through 2018
AdExchanger | Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast...
YuMe and Ipsos Launch Research Exploring Levels of Conviction Related to Purchase Intent, Engagement and Ad Performance
Study Finds Interactive Ad Units Enhance the Ability to Convey Information and Generate Higher Brand Metrics LOS ANGELES – Interactive ad features significantly increase attention,...
New York Times Still Tweaking Homepage Aggregation Strategy
In September 2014, The New York Times set out to create, in the words of newsroom strategy editor Tyson Evans, “the smartest Twitter feed you’ve...
GfK MRI Partners with DMPs to Make Political Ad Targeting More Effective
Launches 23 digital targets that combine voter registration data with attitudinal insights NEW YORK – As part of its growing presence in the digital marketplace,...
AppNexus Outstream Video Exchange: Q&A with Eric Hoffert, SVP Video Technology, AppNexus
AppNexus’s outstream video has been launched for buyers and is four weeks into closed testing for publishers. Eric Hoffert (pictured below), SVP of video technology,...
Nine exciting digital marketing stats from the past week
This week we’re covering the ever-present importance of managing the multichannel customer experience, email marketing benchmarks, the impending EU referendum and much more. Get those...
Google Launches Analytics 360 Suite; Sky Go Linear Partners with Yospace
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Analytics 360 Suite; Live ad insertion for...
Shubhra Speaks: Is the neighbourhood travel agent a thing of the past?
I was planning a trip for the summer holidays when it occurred to me that technology has really reduced the distance between the traveller and...
In the trenches with the D50: Don’t just overcome barriers, create new ones
Being an entrepreneur is all about overcoming barriers, but in the long haul, a wily entrepreneur will also create new barriers. Business can be, pardon...
Apple News Goes Native: Ads That Look Like Stories Soon to Hit News App
“Apple has introduced a new ad format for sponsored posts that will appear in users’ news feeds alongside articles in the Apple News app,” reports...
Six degrees of collaboration
In a recent discussion on agency performance tracking, there was a debate on what collaboration actually means. While everyone was aware of the definition of...
Global marketers seek a new model for insights
New research from the World Federation of Advertisers (WFA) highlights the need for a step change in the relationship between marketers and their internal insights...
