Focus on ‘ideas’ & mobile video: Facebook Award trends from 2016
With the launch of advertising on Instagram, creativity has become even more important for campaigns on social media. In the run up to the fifth year of...
Tagged: new
Google extends Universal App Campaigns to iOS
At the annual Google I/O conference, the company launched a new unified app platform and extended its Universal App Campaigns feature to iOS as well....
Target names OMD Australia as Media Buying Agency
As part of a competitive media review, Target has appointed OMD Melbourne as its new media buying partner. From July 1, OMD will take full responsibility...
In One Year, Videology and White Ops Blocked More Than 28 Billion Bot Requests On Video Advertising Campaigns; Equivalent of $553 Million in Wasted Ad Spend
— Direct Integration with White Ops Technology Blocks Bots Before an Ad Is Served, Protecting Advertiser Budgets While Preventing the Growth of Criminal Activity –...
Opera Anyone? Powerful Mobile Marketing Insight Presented in New Report
MMW was briefed this morning by the team at Opera Mediaworks on their latest report. The respected mobile advertising company has taken a new approach...
Designworks Wellington boosts leadership team
Designworks has made two key leadership appointments for its Wellington office. Vic Smith has been appointed Managing Director, with Helen Milner taking the role of Creative...
Why Three’s Partnership with Shine Makes Publishers More Vulnerable than Ever
In February, Three announced an ad-blocking deal with Shine Technologies in the UK and Italy to “tackle excessive and irrelevant mobile ads”. The technology has not yet...
Politely Interruptive Ad Formats: Time-Based Advertising Explained
Campaign measurement using time-based metrics is becoming increasingly popular; but is it still largely misunderstood? ExchangeWire speak with Perry Papadopoulos (pictured below), VP of engineering and...
4 biggest trends from CES Asia
Last week saw Asia’s finest tech minds descended on Shanghai for the second annual CES Asia. Covering an area roughly the size of four soccer...
Hello brands, where’s my discount?
The news that you’re expecting a child is such an incredible high – but dampened by the subsequent low of the retail experience leading up...
76ers sell the first NBA ad on players’ jerseys to StubHub
StubHub is the first brand to advertise on NBA jerseys. The Philadelphia 76ers announced today it will be the first team to take advantage of...
Forget the 4 P’s of Marketing – Today it’s All About the 4 I’s
Can successful digital marketing strategies been borne out of the traditional 4 P’s marketing mix? Dominic Dunne (pictured below), managing director, Drawbridge UK tells ExchangeWire that,...
AOL Back to Brazil For Video & Mobile; MediaMath Brazil’s New GM
This week in the Latin American Roundup: after more than 10 years out of Latin America, AOL is back through a deal with Microsoft, targeting...
Sovrn Releases SSL Advertising Solutions
Easy end-to-end encryption for publishers and advertising buyers BOULDER, Colo. – Sovrn®, advocate and partner to independent publishers, who represent more than 80,000 websites, has...
Amazon Video Direct Ready to Challenge YouTube
It was the biggest news in digital video this week — if not this year. Amazon is taking the challenge directly to YouTube and giving...
App Streaming: The Mobile Disruptor
App streaming versus HTML5. What’s the difference when it comes to effective mobile advertising? Well, the differences are plenty but to find out the benefits...
