ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$122m price tag for Sizmek; Sonobi establishes London...
Yesterday (4 August) Tremor Video, Inc. (NYSE:TRMR) announced strong financial results for the quarter ended 30 June, 2016. The company achieved 22% growth year-on-year, the...
HI-FI, billed as “The Mobile Lifestyle Network,” has just introduced LIVE broadcasting on its mobile media platform. “Called Tagcasting, the new LIVE video capability empowers...
More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion people around the world will...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 04/08/2016
The landscape New tech is ramping up efficiency for marketers in all areas, not least the advertising space. Programmatic display advertising allows brands to target...
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
AdExchanger | K2 Intelligence spent eight months investigating questionable agency business practices for the Association of National Advertisers (ANA), culminating in a critical, groundbreaking report....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 03/08/2016
In late April, two New York Times advertising department employees filed a lawsuit against The New York Times, CEO Mark Thompson, and chief revenue officer...
Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but Google’s move to open up external...
TM has announced the appointment of Azizi A. Hadi as the new CEO and executive director of webe digital, formerly known as Packet One Networks...
The second annual #SuiteLife Awards, organized by Experian Marketing Services, a recognized leader in data-driven marketing and cloud-based marketing technology, gave kudos recently to several...
Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality of that data and concerns...
The brick-and-mortar guys definitely took centrestage at DNA’s just concluded What’s Next conference, with Karamjit Singh sharing some early thoughts from the speakers. Via DNA
Malaysian tycoon Vincent Tan revealed that most of the new businesses he invested in 2000 for RM200 million (about US$50 million at current rates) have...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 29/07/2016
Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and...
The Yahoo saga is finally over. After the most protracted sales process of recent times, Verizon acquired Yahoo’s core assets (content properties, email, search, and...
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